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Digital Marketing Specialist

2 months ago

Kettering, United Kingdom Pertemps Kettering Full time
About the Role

We are seeking a highly skilled Digital Marketing Coordinator to join our dynamic team at Pertemps Kettering. As a key member of our marketing department, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and engagement.

Key Responsibilities
  • Content Creation: Develop and optimize high-quality website content, including blogs, landing pages, and case studies, to engage our audience and drive conversions.
  • SEO and Keyword Research: Conduct thorough keyword research and implement on-page and off-page SEO strategies to enhance search engine rankings and boost organic traffic.
  • Google Ads Management: Plan, create, and manage Google Ads campaigns to increase visibility, attract targeted traffic, and achieve conversion goals.
  • Website Maintenance: Regularly update and refine website content to ensure it remains current, relevant, and aligned with marketing objectives.
  • Performance Analysis: Use tools like Google Analytics to monitor and analyze website and ad performance, providing actionable insights to improve content and campaign effectiveness.
  • Collaboration: Work closely with our Marketing Manager to align content strategies with broader marketing goals and support digital campaign execution.
  • Content Calendar: Assist in planning and maintaining a content calendar that supports SEO initiatives and keeps our audience engaged.
Requirements
  • At least two years of experience in digital marketing, with a strong emphasis on content creation, SEO, and Google Ads.
  • Demonstrated experience in conducting keyword research and optimizing content for SEO.
  • Proven proficiency in managing Google Ads campaigns with successful outcomes.
  • Excellent copywriting skills, with the ability to create engaging, SEO-friendly content.
  • Strong organizational, interpersonal, and communication skills, both written and verbal.
  • Experience with content management systems (CMS) and familiarity with analytic tools like Google Analytics.
  • Self-motivated, able to manage multiple projects simultaneously, and meet deadlines.
  • Experience with CRM platforms, preferably HubSpot.
  • Ability to work both independently and collaboratively in a fast-paced environment.
  • Willingness to occasionally work weekends or evenings as needed.