Head of Marketing Communications

7 months ago

Kettering, United Kingdom Walker Fraser Steele Full time

Job Profile:
**Head of Marketing Communications**

Are you a dynamic and experienced marketing professional with a passion for driving brand engagement and awareness? Are you looking for the opportunity to develop a small, talented team and shape the marketing strategy of a forward-thinking organisation? If so, we have what you are seeking

***

**e.surv**:
Trading since 1989, e.surv Chartered Surveyors incorporating Walker Fraser Steel, is the UK's number one residential surveyor and the largest provider of property risk expertise and residential surveying services. To put it into numbers, we complete more than one property inspection every 12 seconds and employ over 600 surveyors from Land’s End to John O’Groats and Northern Ireland. This gives us the flexibility to offer nationwide coverage combined with invaluable local knowledge.

We're part of the LSL Property Services Group PLC, which includes household names Your Move and Reeds Rains as well as the mortgage network PRIMIS. Our collaborations extend to lenders, intermediaries, social housing entities, estate agents, as well as private customers, underscoring our comprehensive reach and diverse engagement within the industry.

**The opportunity**:
As the Head of Marketing Communications at e.surv, you will play a pivotal role in shaping and executing the marketing communications strategy for our organisation. Reporting directly to the Senior Management Team (SMT), you will drive digital demand strategy, brand awareness, engagement, and commitment among our employees and customers. With a focus on both strategic planning and operational execution, you will collaborate with stakeholders across the company to ensure the successful delivery of marketing initiatives.

**Responsibilities**:

- Shape the development and implementation of the marketing communications strategy, including brand proposition, tone, and visuals.
- Develop and implement digital and demand generation campaigns. Target digital communications and automation, to evolve consumer propositions.
- Manage company websites to increase brand awareness and online brand reputation.
- Create and promote innovative and high-quality SEO-optimised marketing content on digital platforms.
- Collaborate with cross functional teams to enhance colleague engagement and wellbeing, promoting Group initiatives through effective communications.
- Direct the internal and external marketing communications, such as PR, change communications, B2C campaigns, social media presence, website management, product launches, and corporate events.
- Manage the PR strategy and oversee the activities 3rd party suppliers.
- Ensure brand consistency.
- Analyse, and report on digital ROI, based on strategic goals, Google Analytics and project management.
- Manage supplier relationships, particularly for paid media and organic traffic - ensuring value of insights, recommendations, and budget assignment.
- Manage budgets for digital activity, with a strategic distribution across key geographies.
- Develop and execute the digital roadmap to make improvements to the overall web presence in line with strategic targets, geography and verticals, including user journeys, etc.
- Develop and support internal stakeholders in marketing, internal communications, employee engagement, PR, and events.
- Engage and build the Marketing Communications team, including external partners, to deliver high-quality publications and materials within budget.
- Maintain editorial control over marketing and PR collateral.
- Develop and manage the marketing communications budget.

**Preferences**:

- 5+ years of experience in marketing communications.
- 5+ years of experience in managing marketing teams.
- Demonstrable experience in developing and executing strategic marketing plans for engagement and brand awareness across various channels.
- Strong oral and written communication skills, with the ability to convey complex ideas clearly and persuasively.
- Excellent interpersonal skills and the ability to influence and persuade at all organizational levels.
- Experience in positioning and message development (desirable).
- Familiarity with social media and direct marketing campaigns (desirable).
- Creative and critical thinking skills with a strong business acumen.
- Proficiency in business analytics, relationship management, strategy development, project management, problem solving, and change management.
- Professional, positive, and self-motivated attitude with the ability to work both collaboratively and independently.
- Strong computer skills, including proficiency in PowerPoint, Excel, and Word.

**Requirements**:

- Ability to present to Board and Senior Management Team.
- Commercial acumen and attention to detail.
- Strong relationship management skills.
- Qualifications relevant to marketing communications.

**Why Join e.surv Chartered Surveyors**:
We offer an exciting and dynamic work environment where your expertise will be valued and yo

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