Campaigning Content Strategist

1 week ago

London, Greater London, United Kingdom British American Tobacco Full time

Job Summary:

We are seeking a highly skilled Campaigning Content Strategist to lead the planning and execution of content strategies that align with corporate and regulatory goals, ensuring consistency and effectiveness across all communication platforms.

Key Responsibilities:

  • Develop and implement content strategies for corporate campaigning that support business goals and help to build a more front-footed communications program.
  • Coordinate with cross-functional teams to ensure messaging consistency across all platforms.
  • Manage multiple content projects simultaneously, ensuring that deadlines are met and objectives are achieved.
  • Liaise with external agencies, freelancers, and other third-party vendors as necessary to produce high-quality content.
  • Analyse market trends and insights to inform content planning and strategy.
  • Develop and manage an editorial calendar that aligns with business priorities and product launches.
  • Foster relationships with key stakeholders to enhance content effectiveness.

Requirements:

  • Degree qualification in Marketing, Business, Politics, or a related field.
  • Minimum of 5 years of experience in content management, corporate communications, or a related role, preferably within a large multinational corporation.
  • Exceptional writing, editing, and proofreading skills.
  • Strong understanding of content marketing principles and best practices.
  • Proficiency in using content management systems (CMS), social media platforms, and analytics tools.
  • Excellent project management skills with the ability to handle multiple tasks and deadlines.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively with diverse teams.
  • Knowledge of SEO and digital marketing strategies.

What We Offer:

  • A market-leading annual performance bonus (subject to eligibility).
  • A range of benefits that varies by country, including diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
  • Access to online learning platforms and personalized growth programs to nurture leadership skills.
  • A transformative environment that prioritizes continuous improvement and prepares for ongoing changes.

Why Join British American Tobacco?

We are a Global Top Employer, certified for offering excellent employee conditions. We champion collaboration, inclusion, and partnership as the bedrock of our values. We foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognize that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

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