Content Strategist
4 days ago
**About the Role**
We are seeking a highly skilled Content Strategist to join our team at Staysure Group. As a Content Strategist, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our business objectives.
Key Responsibilities
- Develop key messaging to bolster and optimize commercial campaigns across the entire marketing mix.
- Lead the content approach across one of our group brands, taking responsibility for messaging consistency.
- Understand and maintain consistent tone of voice across all written content.
- Work with offshore content editors to brief, review, edit, and guide content output.
- Write cornerstone campaign copy to guide and direct the rollout of marketing campaigns.
- Write short-form commercial content for a range of marketing channels, including eCRM, direct mail, PPC, and SEO.
- Write long-form editorial content to drive forward marketing efforts and commercial campaigns.
- Update and upload content to the product CMS (Wordpress and Magnolia).
- Sourcing assets and imagery for web use and to support content, including basic editing.
- Manage the maintenance and delivery of a content roadmap aligned to the brand goals and commercial objectives.
- Take briefs and write autonomously, working with stakeholders to understand commercial and customer objectives.
- Receive feedback and make amends to content efficiently and effectively.
- Lead content projects across one of our group brands, ensuring timely delivery and efficient stakeholder liaison.
Requirements
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Detailed product content knowledge, including experience using CMS systems (ideally Wordpress and Magnolia) and minimally, a basic understanding and use of HTML.
What We Offer
We welcome all new starters with open arms, providing training, development opportunities, and great benefits. Our company culture values diversity, equality, and inclusion, and we are committed to creating a workplace where everyone feels valued and respected.
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