B2B Campaign Content Strategist

5 days ago

London, Greater London, United Kingdom VMA Group Full time
About the Role

VMA Group is seeking a highly skilled B2B Campaign Content Strategist to join our team. As a key member of our content marketing team, you will be responsible for developing and implementing content strategies that drive business results.

Key Responsibilities
  • Content Strategy Development
    • Develop and implement content strategies for pan-EMEA marketing campaigns that align to business objectives.
    • Conduct research into preferences and behavior in the context of content consumption across target audience groups to develop a campaign content strategy based on buyer intent.
    • Plan an always-on/ongoing cadence of campaign content for activation across EMEA.
  • Content Creation and Management
    • Oversee the production of high-quality, customer-centric content, including blog posts, sales presentations, email campaigns, landing pages, video scripts, eBooks and more that support inbound content marketing and outbound content programmes.
    • Develop productive partnerships with content team, agencies, copywriters, designers and other stakeholders to produce content that helps influence behavioral / mindset changes with customers and prospects, while supporting marketing objectives.
    • Work with the Assistant Content Operations Manager to carry out a regular audit of the central content inventory and advise on what content can be archived, updated, reused or repurposed, while highlighting any gaps in terms of how content maps to buyers' needs.
  • Analytics and Best Practice
    • Work with Content team, Demand and Commercial Operations to monitor content performance metrics (KPIs) at programme and asset level. Track trends and maintain dialogue with OpCos to understand which assets work best, report on dormant content and boost ROI.
    • Implement SEO best practices in all content to drive organic traffic.
    • Work with Content team to create and maintain guidance and templates that can ensure content governance, to drive consistency.
    • Engage cross-functional participants – manage meeting and resource schedules and deadlines.
    Requirements
    • 7-10 years of related experience (e.g. content marketing, campaigns and communications).
    • Degree holder with proven experience in a dedicated B2B marketing campaign role in the technology sector
    • Exceptional written and verbal English communication skills. Excellent attention to detail, proofreading and copywriting skills.
    • Clear commercial understanding of the connection between business strategy and go-to-market.
    • Expertise in content creation across key functional areas (demand marketing, sales enablement, customer engagement, brand and reputation).
    • Ability to digest and articulate complex concepts for targeted communication throughout the buyer-customer journey – intuitively understanding what an audience needs to know and how they want to consume it.
    • Strong project management and organisational skills; ability to multitask, prioritise and meet deadlines.
    • Positive team player with good stakeholder management and consensus-building skills – ability to collaborate with cross-functional teams effectively.

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