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Ecommerce Director

2 months ago

London, Greater London, United Kingdom Beringer Tame Full time
About the Role

We are seeking a highly skilled and experienced Ecommerce Director to join our team at Beringer Tame. As a key member of our leadership team, you will be responsible for driving the strategic direction of our ecommerce channel and leading a small but dedicated team.

Key Responsibilities
  • Trading and Operations: Oversee the day-to-day operations of our website to maximize customer experience and drive sales.
  • Strategy Development: Develop and implement ecommerce strategies to enhance website performance and customer engagement.
  • Data Analysis: Analyze performance against key performance indicators (KPIs), present insights to the Senior Leadership Team (SLT), and make data-driven recommendations.
  • Agency Management: Oversee digital marketing agencies across pay-per-click (PPC), search engine optimization (SEO), display advertising, affiliates, email marketing, and social media.
  • Website Optimization: Collaborate with in-house developers to enhance website speed, user experience (UX), and user interface (UI).
  • Audience Development: Identify and cultivate new audiences to expand market reach.
  • Brand Awareness: Partner with the marketing team to boost brand awareness, traffic quality, and customer acquisition.
  • Performance Optimization: Improve acquisition, conversion, and retention strategies for local audiences in the UK, North America, and Europe.
  • Trend Discovery: Stay ahead of industry trends to drive continuous website performance improvements.
  • Content Management: Oversee website uploads and landing page development.
  • Team Management: Manage the Community Manager to ensure targets are met and roles are executed efficiently.
Requirements
  • Digital Marketing Expertise: Deep knowledge of PPC, SEO, social media, display advertising, and affiliate channels.
  • Platform Experience: Expertise in Shopify+ and email platform Klaviyo (essential).
  • UX/UI Understanding: Excellent grasp of UX, customer flow, and web analysis.
  • Technical Expertise: Proficiency in attribution modeling, website speed optimization, A/B testing, conversion management, and sales journey optimization.
  • Data Enthusiast: A passion for data, with meticulous attention to detail.
About Us

Beringer Tame is a rapidly growing online outdoorwear brand at an exciting inflection point. With recent investment driving expansion across the UK, US, and Europe, the ecommerce channel continues to experience unprecedented growth. We value sustainability, continuous improvement, and ownership, and we are looking for a like-minded individual to join our team.