Digital Marketing Specialist
7 days ago
Central Employment is seeking a highly skilled Marketing Automation Specialist to join their expanding in-house Marketing & Commercial team. As a key member of the team, you will be responsible for driving conversions and improving efficiency through the effective use of marketing automation platforms.
Main Responsibilities:
- Develop and implement automated workflows to streamline marketing efforts and improve lead generation.
- Ensure seamless integration of marketing automation tools with CRM systems and other marketing technologies.
- Design and execute email marketing campaigns that align with business objectives and drive growth.
- Conduct A/B tests to optimise campaign performance, including subject lines, content, and call-to-action elements.
- Monitor and analyse the performance of email marketing campaigns and workflows to assess effectiveness and drive improvements.
- Segment and manage automated marketing lists to ensure targeted and personalised email campaigns.
- Analyse customer data and behaviour to inform campaign strategies and identify opportunities for new campaigns and workflows.
- Maintain the integrity of marketing email lists by managing data quality, performing regular clean-ups, and ensuring compliance with data protection regulations.
- Collaborate with content, design, and apprenticeship teams to develop compelling and relevant content for automated marketing campaigns.
- Implement strategies for dynamic content and personalisation to enhance audience engagement and conversion rates.
- Develop and implement marketing automation strategies that align with business objectives and drive growth.
Requirements:
- 3+ years of experience in email marketing or marketing automation
- Experience with marketing automation platforms (e.g., HubSpot, Marketo, etc)
- Excellent written and verbal communication skills
- Strong analytical skills and the ability to interpret data to drive decision-making
- Detail-oriented with excellent organisational and project management skills
- Ability to work collaboratively in a team environment and manage multiple projects
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