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Content Creator

2 months ago

Durham, Durham, United Kingdom Intellect Group Full time
Job Title: Content Creator

Job Summary:

The Content Creator will play a pivotal role in developing and managing engaging content across all of Intellect Group's digital platforms. This position is crucial for enhancing brand visibility, fostering audience engagement, and driving traffic to our digital channels.

Key Responsibilities:

Content Creation
  • Develop and produce dynamic content tailored for a range of digital platforms.
  • Collaborate with the marketing team to craft a content schedule that aligns with business objectives.
Video Production
  • Plan, write, film, and edit engaging video content for digital platforms, including product highlights, promotional videos, behind-the-scenes clips, and tutorials.
  • Maintain high standards of quality in all video productions.
Graphic Design
  • Utilize tools like Adobe Creative Suite (Photoshop, Illustrator, etc.) to design eye-catching graphics that align with our brand identity.
  • Develop and implement branded templates for digital platforms to maintain consistency in visual identity.
Copywriting
  • Craft persuasive and engaging captions, posts, and content descriptions optimized for each digital platform.
  • Ensure a consistent brand voice is maintained across all written content.
Community Interaction
  • Actively monitor digital channels to engage with followers, responding promptly and appropriately to comments, messages, and mentions.
  • Encourage community growth and engagement through ongoing interaction and conversation.
Performance Analysis
  • Analyse digital content performance, gathering insights to inform future content strategies.
  • Regularly report on key metrics and performance indicators.
Collaboration and Ideation
  • Work alongside the Marketing and Content team to generate and refine new content ideas that align with business objectives.
  • Coordinate with other departments, including product development and customer service, to source content and gather insights.
Trend Analysis
  • Stay abreast of industry trends, digital best practices, and competitor strategies to ensure content remains innovative and current.

Required Qualifications:

  • Education: Bachelor's degree in Marketing or a closely related discipline.
  • Demonstrable experience in producing content for various digital platforms.

Skills:

  • Expertise in graphic design and video editing software (e.g., Adobe Creative Suite, Final Cut Pro).
  • Strong writing skills with the ability to craft engaging and on-brand content for diverse platforms.
  • Familiarity with SEO principles and digital algorithms is a plus.