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Public Relations and Media Strategy Lead

2 months ago

Ellesmere Port, Cheshire, United Kingdom SGS Full time
Job Overview

The Public Relations and Media Strategy Lead will be responsible for crafting and executing the SGS Group's Public Relations initiatives, aimed at enhancing SGS's public image, securing media coverage, and aligning with business goals. This role will collaborate with both global and local communication teams to formulate effective Public Relations strategies.

Reporting Structure

This position is a vital part of the global communications team, reporting directly to the Group Vice-President of Investor Relations, Communications, and Sustainability. While this role does not have direct reports, it will coordinate efforts with investor relations, sustainability, global communications, marketing, copywriting, digital, brand, business, and operations teams.

Key Responsibilities

Draft and distribute corporate press releases while liaising with various internal departments Cultivate relationships with key media influencers in international markets and Switzerland, balancing proactive and reactive communications to safeguard and elevate our reputation Design and execute the corporate public relations strategy for SGS Effectively communicate impactful written and verbal messages on behalf of the Company Collaborate with stakeholders to enhance business or local Public Relations strategies. Manage corporate Public Relations activities in critical markets, sharing insights and experiences with stakeholders as necessary Supervise the Group's crisis management protocols and assist with crisis communications alongside the crisis management team In partnership with the Digital Analytics team, consistently monitor and evaluate SGS's media reputation

Required Qualifications

Bachelor's degree in marketing, communications, or a related discipline 5-10+ years of experience in public relations and media Strong network of international and Swiss media contacts Proficiency in English (native or bilingual) and German (professional working proficiency); fluency in French is a plus Experience in an international setting with an understanding of complex organizational structures

Desired Personal Attributes

Exceptional writing skills with the ability to synthesize, analyze, and strategize messaging Strategic thinker with an understanding of the complexities of various industries and target demographics A quick learner who enjoys generating and implementing innovative ideas Dynamic, influential, and possessing excellent interpersonal skills, with a preference for working independently and flexibly