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Digital Marketing Manager
2 months ago
**About the Role**
We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at Adventure Yogi. As a key member of our marketing department, you will be responsible for developing and implementing our digital marketing strategy, creating engaging content, and managing our social media presence.
Key Responsibilities:
- Develop and implement a comprehensive digital marketing strategy to increase brand awareness and drive website traffic.
- Create high-quality, engaging content for social media platforms, including Instagram, Facebook, TikTok, Pinterest, and YouTube.
- Manage and optimize our email marketing campaigns to improve open rates and conversion rates.
- Collaborate with our retreat teams to develop on-brand promotional materials and launch strategies for new retreat products.
- Attend retreats to gain a deeper understanding of our audience and create content that resonates with them.
- Monitor and analyze website analytics to inform marketing decisions and optimize campaign performance.
- Stay up-to-date with the latest digital marketing trends and best practices to ensure our marketing efforts remain effective and efficient.
Requirements:
- Proven experience in digital marketing, with a focus on social media and email marketing.
- Strong understanding of SEO principles and how to optimize content for search engines.
- Excellent writing and editing skills, with the ability to create engaging and compelling content.
- Ability to work independently and collaboratively as part of a team.
- Strong analytical skills, with the ability to interpret data and make informed marketing decisions.
- Experience in the wellness or travel industry is highly desirable.
What We Offer:
- A dynamic and supportive work environment.
- The opportunity to work with a leading provider of yoga holidays and retreats.
- A competitive salary and benefits package.
- The chance to develop your skills and expertise in digital marketing.
- A flexible and hybrid working arrangement, with the option to work from home and attend retreats.
