Marketing Director

7 days ago

Edinburgh, Edinburgh, United Kingdom Denholm Associates Full time
About the Role

We are seeking a highly experienced and skilled Marketing Manager to lead our demand generation efforts and drive high-quality leads to our sales team. As a key member of our team, you will be responsible for the strategic planning and execution of marketing activities aimed at maximizing brand visibility and converting prospects into Marketing Qualified Leads (MQLs).

Key Responsibilities
  • Revenue Growth & Client Retention: Develop strategies that drive client acquisition and loyalty, ensuring long-term revenue growth and customer satisfaction.
  • Brand Awareness: Elevate our brand visibility in key markets, including the UK, Northern Europe, and the USA, through targeted marketing campaigns and initiatives.
  • Engagement & Conversion: Implement tactics that boost prospect engagement and conversion rates, driving more qualified leads to our sales team.
  • ROI Optimization: Continuously analyse and improve the efficiency of marketing spend, ensuring maximum return on investment.
Marketing Activities
  • Create and manage a comprehensive marketing plan, aligning with our business objectives and goals.
  • Lead our newsletter, content creation, distribution, and performance analysis, ensuring consistent and engaging content.
  • Plan and execute email marketing campaigns, optimising for engagement and conversion.
  • Develop and manage a rolling content calendar, coordinating content creation across channels.
  • Manage social media channels to drive leads, grow followers, and increase content engagement.
  • Organise and promote webinars, managing all aspects from content creation to event operations.
  • Oversee website updates and campaign landing pages, ensuring a seamless user experience.
  • Act as brand guardian, ensuring consistency across all communications.
  • Collaborate on SEO and SEM initiatives with external providers.
  • Support advertising and PR activities as needed.
  • Conduct market and competitive research to refine personas and messaging.
Requirements
  • Proven experience in demand generation and digital marketing.
  • Proficient in using marketing automation tools (experience with HubSpot is preferred).
  • Strong content creation and project management skills.
  • Analytical mindset with experience in measuring marketing performance.
  • Ability to work collaboratively across teams and manage external partners.
What We Offer
  • Competitive salary based on experience.
  • Company pension: 3% employee/5% employer contribution.
  • 32 days of total leave (24 days holiday + 8 public holidays).

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