Paid Search Strategist
2 weeks ago
About Dentsu
Dentsu is a global network dedicated to shaping the future of marketing and advertising. We help clients navigate the ever-evolving landscape by leveraging data, creativity, and technology to deliver impactful results.
The Role: Paid Search Manager
We are seeking a talented and driven Paid Search Manager to join our team. In this role, you will be responsible for developing and executing paid search strategies across various platforms to achieve client objectives. You will work closely with clients, internal teams, and platform representatives to ensure optimal campaign performance.
Key Responsibilities:
- Develop and implement comprehensive paid search strategies aligned with client goals and KPIs.
- Manage all aspects of paid search campaigns, including keyword research, ad copywriting, bidding strategies, and budget allocation.
- Conduct in-depth performance analysis, identify areas for improvement, and optimize campaigns for maximum ROI.
- Collaborate with clients to provide regular reporting and insights on campaign performance.
- Stay abreast of industry trends, best practices, and platform updates related to paid search.
Skills and Qualifications:
- Minimum 3 years of experience managing and planning paid search campaigns in an agency or client-facing environment.
- Proficiency in managing campaigns across Google Ads, Microsoft Ads, and other relevant platforms.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to effectively interact with clients and internal teams.
- Proven track record of delivering successful paid search campaigns and achieving key performance metrics.
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