Digital Marketing Specialist

1 week ago

Crawley, West Sussex, United Kingdom William Reed Full time
About the Role

We are seeking a highly motivated and creative Digital Marketing Specialist to join our central Digital Marketing team at William Reed. As a key member of our team, you will be responsible for planning and implementing digital marketing campaigns to drive high-value entrants, delegates, and sponsorship to our events.

Key Responsibilities
  • Marketing Campaign Planning: Develop and execute comprehensive marketing campaigns to promote our events and drive attendance.
  • Email Marketing: Design and send engaging promotional emails to our target audience.
  • Website Updates: Ensure our event websites are up-to-date, on-brand, and visually appealing.
  • Sales & Marketing Materials: Create high-quality marketing assets, such as media kits and digital brochures, to support our commercial teams.
  • Web Analytics: Analyze website traffic and the effectiveness of our marketing campaigns.
  • Social Media: Execute social media activities to build community and raise engagement across our events.
  • Lead Generation: Assist our commercial teams by providing qualified leads.
  • Digital Support: Provide support to the Digital Marketing Manager across a range of marketing activities.
Requirements
  • Digital Proficiency: Be digitally proficient with a passion for digital marketing.
  • Time Management: Possess exceptional time management and organizational skills, with the ability to handle concurrent projects.
  • Communication: Be able to communicate confidently and effectively, with excellent written communication skills.
  • Creativity: Be a creative thinker with a strong attention to detail and an eye for design.
  • Proactivity: Be a proactive self-starter who can work individually and within a team.
  • Technical Skills: Be familiar with MS Suite, particularly PowerPoint and Excel, and have experience with design software such as Adobe Photoshop/XD or similar.
What We Offer
  • Competitive Salary: A competitive salary and benefits package.
  • Hybrid Working: The opportunity to work from home and in the office.
  • Professional Development: Opportunities for professional development and growth within the company.
  • Supportive Team: A supportive and friendly team environment.

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