Digital Marketing Specialist

5 days ago

Crawley, West Sussex, United Kingdom William Reed Business Media Ltd Full time
Job Description

Company: William Reed Business Media Ltd

Job Title: Creative and Digital Marketing Executive

Job Type: Full-time

Location: Hybrid (Crawley and remote work)

Job Summary:

We are seeking a highly motivated and creative Digital Marketing Executive to join our dynamic marketing team. As a key member of our team, you will be responsible for planning and executing market-leading digital marketing campaigns for our B2B events, as well as developing and implementing innovative marketing strategies to drive high-value entrants, delegates, and sponsorship to our events.

Key Responsibilities:

  • Plan and deliver A-Z marketing campaigns for our B2B events, including email marketing, website updates, sales and marketing material, web analytics, and social media activities.
  • Build and send engaging promotional emails, designing, copywriting, data selection, sending campaigns, tracking, and reporting on performance.
  • Ensure our event websites are always up-to-date, on-brand, and looking their best.
  • Produce visual, informative marketing assets such as media kits and digital brochures.
  • Analyze website traffic and the effectiveness of marketing campaigns.
  • Execute social media activities to build community and raise engagement across our events.
  • Assist our commercial teams by providing them with qualified leads.
  • Support the Digital Marketing Manager across a broad range of marketing activities.

Requirements:

  • Digital proficiency with a demonstrable passion for digital marketing.
  • Exceptional time management and organizational skills, with the ability to handle concurrent projects.
  • A creative thinker with a strong attention to detail and an eye for design.
  • Familiarity with MS Suite, particularly PowerPoint and Excel.
  • Experience with design software such as Adobe Photoshop/XD or similar would be ideal.
  • An understanding of HTML, email marketing, and web analytics is advantageous, but not essential.

Benefits:

  • 25 days annual leave in addition to bank holidays, increasing by one additional day after 6 years, up to a maximum of 30 days.
  • An additional day of leave for cultural celebration or birthday.
  • A volunteer day to support a chosen charity.
  • Opportunity for hybrid working.
  • Contributory Pension.
  • Life Assurance Scheme.
  • Enhanced family-friendly leave pay entitlements.
  • Wellbeing benefits, including a health care cash plan, Employee Assistance Programme, and a 12-month wellness calendar.
  • Cycle to Work Scheme.
  • Electric Car Scheme.

About Us:

William Reed Business Media Ltd is a global media group delivering exceptional content through events, digital, data, and insight. We provide the inspiration, insight, and connections to power our customers' success in various industries, including agribusiness, ingredients, food processing, retail, hospitality, and fine dining.

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