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Digital Marketing Specialist

2 months ago

Crawley, West Sussex, United Kingdom William Reed Ltd Full time
Job Description

Company Overview

William Reed Ltd is a leading global media group delivering exceptional content through events, digital, data, and insight. We provide the inspiration, insight, and connections to power our customers' success.

Job Summary

We are seeking a highly motivated and creative Digital Marketing Specialist to join our central Digital Marketing team. The successful candidate will be responsible for planning and implementing digital marketing campaigns to drive high-value entrants, delegates, and sponsorship to our events.

Key Responsibilities

  • Develop and execute A-Z marketing campaigns for our B2B events, including market research, campaign planning, and execution.
  • Build and send engaging promotional emails, including designing, copywriting, data selection, sending campaigns, and tracking performance.
  • Ensure our event websites are always up-to-date, on-brand, and looking their best.
  • Produce visual, informative marketing assets such as media kits and digital brochures.
  • Analyze website traffic and the effectiveness of marketing campaigns.
  • Support the Digital Marketing Manager across a broad range of marketing activities.

Requirements

  • Demonstrable passion for digital marketing.
  • Exceptional time management and organizational skills, with the ability to handle concurrent projects.
  • Strong attention to detail and an eye for design.
  • Familiarity with MS Suite, particularly PowerPoint and Excel.
  • Experience with design software such as Adobe Photoshop/XD or similar.
  • Understanding of HTML, email marketing, and web analytics is advantageous.

Benefits

  • 25 days annual leave in addition to bank holidays.
  • An additional day of leave for cultural celebration or birthday.
  • Volunteer day for supporting a chosen charity.
  • Hybrid working opportunity.
  • Contributory Pension.
  • Life Assurance Scheme.
  • Enhanced family-friendly leave pay entitlements.
  • Wellbeing benefits, including a health care cash plan, Employee Assistance Programme, and a 12-month wellness calendar.