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B2B Marketing Lead

2 months ago

London, Greater London, United Kingdom Hertility Health Full time

Key Responsibilities:

  • B2B Marketing Strategy Formulation: Develop and implement a comprehensive B2B marketing strategy aimed at expanding the sales pipeline, nurturing existing partnerships, and capturing new business opportunities.
  • Target Market Identification: Collaborate with the sales team to define and create profiles for target industries, personas, and companies to enhance targeting effectiveness.
  • Brand Positioning:
    • Enhance and solidify the brand positioning within the target market, highlighting the value propositions for prospective clients.
    • Ensure uniformity of the B2B brand across all customer-facing materials and platforms.
  • Content Creation: Produce engaging and insightful content that distinguishes Hertility in the corporate benefits sector, while also working with others for its distribution.
  • Multi-channel Campaign Execution:
    • Design and execute multi-channel marketing campaigns to broaden the network of potential clients, delivering high-quality Marketing Qualified Leads (MQLs) to the sales team.
    • Oversee the complete campaign lifecycle, from conception and execution to evaluation, ensuring alignment with growth objectives.
  • CRM Strategy Collaboration: Partner with the CRM team to proactively establish quarterly strategies for automating lead nurturing and client engagement.
  • Event Management: Organize and manage B2B events, conferences, and webinars.
  • Interdepartmental Collaboration: Work alongside various departments including branding, CRM, social media, and design to bolster sales enablement efforts, enhance brand visibility, and drive growth.
  • Marketing Collateral Development: Assist in creating diverse marketing materials that support client acquisition and retention, such as buying guides, whitepapers, case studies, and product explainers.
  • Website Enhancement: Lead continuous improvements to the presentation of B2B services on the company website to boost conversion rates.
  • Account-Based Marketing Strategy: Collaborate with commercial teams to devise and execute a robust Account-Based Marketing (ABM) strategy aimed at generating leads and converting targeted sectors, accounts, and individuals.
  • Performance Reporting:
    • Act as the primary contact for all B2B marketing updates, reporting on return on investment (ROI) and top-of-funnel (TOFU) activities.
    • Continuously optimize campaigns and channels to enhance ROI.
  • Budget Oversight: Manage and report on the B2B marketing budget, tracking expenditures and working with the finance team.
  • Client Onboarding Support: Assist in the onboarding of new clients alongside the sales team and monitor success metrics.
  • Thought Leadership Development: Position the Chief Commercial Officer (CCO) as a thought leader through opportunities for public speaking.
  • Client and Partner Engagement: Collaborate closely with the Strategic Corporate Partner Manager to engage B2B clients, brokers, and intermediaries to drive quality referrals and promote Hertility's services.
  • Project Management: Independently manage multiple projects, ensuring deadlines are met and expectations are exceeded.
  • HubSpot Optimization: Maintain and enhance HubSpot to improve efficiencies in marketing operations.
  • Process Improvement: Develop more efficient methods for documenting B2B marketing activities and strategies, utilizing tools like Notion boards and Miro boards.

Requirements:

We seek individuals who are driven by a mission to positively impact lives and enhance women's health. You should thrive in a dynamic, fast-paced environment, building relationships and taking ownership of your responsibilities.

The ideal candidate will:

  • Have proven experience in B2B marketing, ideally in a managerial capacity and/or within a startup context.
  • Possess experience in event planning and marketing, which would be advantageous.
  • Demonstrate a strong grasp of marketing principles and techniques.
  • Be proficient in marketing automation tools, CRM systems, and analytics platforms (including Canva, HubSpot, and LinkedIn).
  • Exhibit excellent project management and organizational skills.
  • Be able to thrive in a fast-paced, dynamic setting.
  • Be willing to travel occasionally.
  • Show strong analytical skills with a focus on data-driven decision-making.
  • Possess outstanding communication and interpersonal skills.
  • Demonstrate creative thinking and problem-solving capabilities.
  • Be capable of working both independently and collaboratively within a team.

Benefits:

We are a vibrant team dedicated to transforming women's health. As a B2B Marketing Manager, you will receive:

  • An annual salary ranging from £45,000 to £50,000
  • 33 days of paid holiday allowance (including public holidays)
  • A company laptop
  • Flexible working hours, trusting our team to manage their time effectively
  • A 5% pension scheme matched by a 4% employee contribution
  • Mental health support from an in-house counselor
  • Free access to Hertility Health products and services, including hormone and fertility tests, along with discount codes for friends and family
  • Opportunities for ongoing learning and development
  • An enhanced family leave policy (maternity, paternity, and adoption leave)
  • Progressive health leave policies (including menstruation and menopause considerations)