Programmatic Account Director
2 days ago
We are seeking an experienced Programmatic Account Director to join our team at GroupM. As a key member of our Channels & Solutions team, you will play a crucial role in further developing our programmatic offering by taking ownership of ongoing client engagement, managing a team of Programmatic AMs and AEs, and supporting the Business Director in implementing the strategic vision of the account and team.
Key Responsibilities- Delivering Client Performance
- Take ultimate responsibility for the output of your team, both clients facing and operational
- Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
- Apply best practice rigor to the execution of programmatic campaigns
- Maintain a forward-thinking and innovative approach in the development of programmatic activity
- Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner
- Raising Our Profile
- Keep up to date with industry developments in order to offer POVs
- Become an expert in all Programmatic services offered by Mindshare
- Build a reputation as a trusted senior advisor for internal and external stakeholders
- Play an active role in pitches, and other cross-agency initiatives
- Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.
- Enter relevant industry awards and create POVs regarding industry developments
- Contribute to key industry events and represent Mindshare externally
- Regular development of opinion pieces related to Programmatic to be shared across the agency, build external and internal profile and act as a thought leader in the Programmatic space.
- Build and maintain relationships with Client Leads, offering strategic guidance (in line with BD vision) to help grow the business and strengthen the relationship
- Work with HR/other channel leads to ensure the Channels & Solutions story is positioned correctly with recruiters
- Develop the profile of Mindshare Channels & Solutions through training, presentations, and other communication
- Support Senior leadership and line manager with regular updates on up-and-coming innovation, changes to industry landscape
- Inspiring Our People
- Take responsibility for your team's development and career progression within the agency
- Maintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challenges
- Establish a relationship with key senior clients, through QBRs/proactive projects
- Regular maintenance of talent mapping and career path development plans for all direct reports.
- Regularly update the team alongside the BD on live initiatives, business performance, new business opportunities and any other relevant topics
- Maintain a strong line of communication with all team members including the Head of Programmatic, senior leadership, etc.
- Work with BD and HR teams to develop and maintain training plans to plug any skills gaps around the team
- Play an active role in the recruitment and interviewing process to build strong teams
- Driving Our Process
- Take the lead on one or more integration projects across the department, and supporting other projects
- Develop and maintain on-boarding process for new starters
- Constantly review all optimization, budget management, task management, testing, and other processes to identify opportunities for improvement in effectiveness or efficiency
- Ensure briefing, planning and finance processes are strictly adhered to by the team
- Developing Our Product
- Develop roadmaps for the Programmatic product, to differentiate and future proof our offering
- Create a consistent, challenging, but exciting recruitment experience for candidates that allows us to find and secure the best talent in the market
- Support BDs, Head of/Partner Programmatic in development of Channels & Solutions Programmatic product
- Contribute and leads aspects of New Business, as well as upselling and cross-selling of services and capabilities to IBM alongside your BD.
- Contribute to the New Business process by creating templates and resources usable in all pitches
- Ensuring Our Profitability
- Work with ADs to ensure client resource allocations are adhered to, reported, and flagged to BD
- Support and deliver new business pitches when requested by leadership
- Commercially driven and forward thinking in the expansion of business opportunities, entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally via new opportunities and revenue streams
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