Marketing Operations Specialist

4 weeks ago

Cambridge, Cambridgeshire, United Kingdom Software AG Full time
Job Title: Marketing Operations Manager

Location: Remote (UK)

Duration: 12-month contract

Software AG is a leading provider of digital transformation solutions, helping organizations to create a connected world. As a Marketing Operations Manager, you will play a key role in driving the company's marketing efforts forward by leading the migration of our current marketing tech stack from Adobe and Salesforce to HubSpot.

Key Responsibilities:
  • Develop a comprehensive migration plan from Adobe and Salesforce to HubSpot, ensuring a smooth transition and minimizing potential risks.
  • Configure HubSpot to meet the company's marketing requirements, integrating it with other business systems as needed, and ensuring data integrity and seamless data migration.
  • Analyze current marketing operations and workflows, optimizing and streamlining processes within HubSpot to enhance efficiency, and implementing best practices for marketing automation, lead scoring and management, and reporting.
  • Provide training and support to the marketing team on the use of HubSpot, developing user guides and documentation, and acting as the primary point of contact for HubSpot-related queries and issues.
  • Oversee the daily operations and maintenance of the HubSpot system, monitoring system performance, resolving technical issues, and regularly reviewing and updating configurations to meet evolving business needs.
  • Set up and maintain dashboards and reports in HubSpot, analyzing marketing data to provide insights and recommendations, and evaluating customer experience across multiple channels and touch points.
Requirements:
  • Bachelor's degree in Marketing, Business, IT, or related field.
  • Proven experience in marketing operations with a focus on HubSpot, including knowledge of marketing automation, CRM, and reporting.
  • Experience with Adobe and Salesforce marketing tools and their migration to HubSpot.
  • Excellent project management skills, with the ability to lead complex projects, and strong analytical skills and attention to detail.
  • Ability to train and support marketing teams in using new technology, and excellent communication and interpersonal skills.
  • HubSpot certifications are highly desirable.
What We Offer:
  • Competitive total compensation and comprehensive country-specific medical and other benefits.
  • Hybrid Working Model, allowing a remote workshare of up to 60%, with the option to work from anywhere in the country or abroad for up to 10 days per year.
  • One-time hybrid work payment to upgrade your home office space.
  • Employee Assistance Program for support during challenging times.

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