Strategic Product Marketing Lead

3 weeks ago

Richmond, Greater London, United Kingdom Reed Exhibitions Full time

Are you passionate about crafting effective marketing strategies?

Do you thrive in collaborative environments with international teams?

About Our Team

Reed Exhibitions is a premier organizer of events that connect businesses and professionals across various industries. Our Aircraft Interiors Expo is a pivotal platform for commercial airlines to discover innovative products for cabin interiors and inflight entertainment. This event unites airlines, business jet operators, lessors, designers, engineers, and manufacturers to explore new and practical solutions for the future of cabin design. We are currently seeking a Product Marketing Manager to spearhead the marketing efforts for AIX, which involves international travel.

About the Role

In the capacity of Product Marketing Manager, you will play a crucial role in enhancing the growth and market presence of our Aircraft Interiors Expo. Your responsibilities will include developing comprehensive marketing strategies that align with the Event Value Proposition and broader marketing initiatives. This position presents an exceptional opportunity to influence the future direction of our events and contribute significantly to our marketing goals.

Key Responsibilities

  • Formulating and executing a marketing strategy for AIX that aligns with both event and portfolio objectives.
  • Analyzing market size and penetration while identifying growth opportunities within key sectors.
  • Proposing and implementing strategies to enhance audience engagement.
  • Cultivating relationships with industry associations, analysts, influencers, media, and other stakeholders.
  • Leading onsite at events and representing our brand at relevant industry gatherings.
  • Creating detailed marketing communication plans for visitors and exhibitors.
  • Collaborating with the Sales team on planning and enablement efforts.
  • Contributing to the development of customer personas to enhance content and user experiences.

Requirements

  • Proven experience in a Product/Marketing Manager role or similar, ideally within a related sector.
  • Expertise in market analysis, campaign management, and strategic planning.
  • Ability to work effectively with cross-functional teams in a matrixed environment.
  • Proficiency in marketing automation tools and performance analytics.
  • A successful track record in executing marketing strategies that drive growth and market share.
  • Interest or experience in the aviation sector is advantageous.

Work in a Way That Suits You

We value a healthy work-life balance and offer a supportive working environment. Our organization provides numerous wellbeing initiatives, flexible working hours, and opportunities for personal and professional development.

  • Flexible working hours to enhance productivity and balance.

Benefits

We recognize that your wellbeing is essential for a fulfilling career. Here are some of the benefits we are proud to offer:

  • Generous holiday allowance with the option to purchase additional days.
  • Health screening, eye care vouchers, and private medical benefits.
  • Wellbeing programs to support your health.
  • Life assurance for peace of mind.
  • Access to a competitive contributory pension scheme.
  • Share option scheme to encourage investment in the company.
  • Travel season ticket loan for convenience.
  • Electric vehicle scheme to promote sustainability.
  • Optional dental insurance for additional coverage.
  • Maternity, paternity, and shared parental leave policies.
  • Employee Assistance Programme for support.
  • Access to emergency care services for dependents.
  • Volunteer days to support charitable causes.
  • Extensive learning and development resources for career growth.
  • Employee discounts through our perks program.

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