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Product Marketing Manager
2 months ago
About the Role
As a Product Marketing Manager, you will play a vital role in driving the growth and market penetration for our Aircraft Interiors Expo. You will craft comprehensive marketing plans based on the Event Value Proposition and broader portfolio marketing strategies. This role offers a fantastic opportunity to shape the future of our shows and contribute to achieving our marketing objectives.
Key Responsibilities
- Develop and execute a marketing plan for AIX, aligning with the event and portfolio strategy.
- Establish market size, penetration, and identify growth opportunities across key industries and segments.
- Propose and implement audience growth strategies.
- Manage relationships with industry associations, analysts, influencers, media, and industry bodies.
- Lead onsite at shows and represent our brand at external market/industry-specific events.
- Develop detailed visitor and exhibitor marketing communications plans and objectives.
- Align with the Sales team on enablement and planning.
- Contribute to persona development to shape content and customer experiences.
Requirements
- Proven experience as a Product/Marketing Manager or equivalent role, preferably within a similar industry.
- Experience in market analysis, campaign management, and strategic planning.
- Ability to work collaboratively with cross-functional teams in a matrix environment.
- Proficiency in marketing automation tools and performance reporting.
- Track record of success in executing marketing strategies that have driven growth and market penetration.
- Experience or interest within the aviation industry.
Work Environment
We promote a healthy work-life balance across the organization. We offer an appealing work prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Benefits
- Generous holiday allowance with the option to buy additional days.
- Health screening, eye care vouchers, and private medical benefits.
- Wellbeing programs.
- Life assurance.
- Access to a competitive contributory pension scheme.
- Save As You Earn share option scheme.
- Travel Season ticket loan.
- Electric Vehicle Scheme.
- Optional Dental Insurance.
- Maternity, paternity, and shared parental leave.
- Employee Assistance Programme.
- Access to emergency care for both the elderly and children.
- RECARES days, giving you time to support the charities and causes that matter to you.
- Access to employee resource groups with dedicated time to volunteer.
- Access to extensive learning and development resources.
- Access to employee discounts scheme via Perks at Work.
