Category Development Manager

9 hours ago

Telford, Telford and Wrekin, United Kingdom Accolade Wines Full time
About Accolade Wines

We are a leading wine company with a purpose to enrich everyday moments through our amazing wine brands. Our award-winning portfolio includes loved brands such as Hardys, Jam Shed, Mud House, Echo Falls, Wise Wolf, Barossa Ink, Cupiolo, Kumala, Dynamite Factory, Lambrini, Petaluma, and many more.

Our driving force is our people, their expertise, their passion, and their professionalism. With over 1,400 dedicated employees in the UK, Australia, Europe, Asia, South Africa, New Zealand, and North and South America, it is our teamwork that sets us apart.

About the Role

We are seeking a Category Development Manager to join our close-knit Category Team. As a Category Development Manager, you will be responsible for building category growth in partnership with our focus customers (retailers), building on our already strong category leadership position.

You will equip and influence your Sales and Trade & Brand Marketing colleagues with category-led analysis, recommendations, and planning. You will be in a culture where category management is objective and independent, with best-in-class category resources at your disposal.

Key Responsibilities
  • Holding direct responsibility for two significant customers: On Trade (i.e., restaurants, bars, pubs) and Europe.
  • Utilizing expertise in a wide set of data and research sources, including Nielsen, CGA market data, and consumer & shopper insight.
  • Identifying what the retailers need for insight and what are their burning questions and utilizing this information to build a plan to deliver the insight that answers those questions.
  • Conducting performance and range reviews for your customer, conducting regular reviews or ad hoc analysis, and giving clear 'so what' recommendations.
  • Advancing category vision by supporting the creation of Accolade's category vision and growth drivers.
  • Executing Accolade performance analysis for the sales team, tracking, reporting, reviewing, and explaining the performance of Accolade to your customers.
  • Identifying sales opportunities and risks for Accolade in your customers, bringing the independent and objective voice of category to influence commercial sales teams.
  • Brand planning and contributing to annual brand planning with the voice of the category.
  • Developing new products by working with the Brand, Insight, and Sales teams to convert insight into compelling category-led selling stories for new products we are launching.
  • Contributing to team project work, such as our annual Christmas Review or the showpiece annual brand launch at 'House of Accolade'.
What You'll Bring
  • 2 or more years of customer-facing experience in an FMCG or On Trade environment.
  • Background in a more junior category role is preferred, but a transferable background in Trade Marketing, Sales, or Consumer & Shopper insights is also considered.
  • Experience working with On Trade or European retailers is useful but not essential.
  • Use of Nielsen, Circana (was IRI), CGA, or Kantar data systems.
  • Microsoft Office, good skills in PowerPoint, and Excel.
What You Can Expect

Accolade Wines will provide the ideal climate and a hand-picked rewards package for you to make a difference in our successful and growing business.

You will also have access to:

  • Wine allowance and access to unique wine specials.
  • Flexible working (up to 2-3 days working from home).
  • Paid Parental Leave.
  • Start your weekend early with our Fast Friday finishes.
  • Loyalty Leave.
  • Accolade Wines Anniversary day off.
  • Go Beyond Day - making a difference in your local community.
  • Access to an extensive online learning library.
  • Employee Assistance Program.
  • Various exclusive employee discounts.

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