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Category Development Manager

2 months ago

Telford, Telford and Wrekin, United Kingdom Accolade Wines Full time
About Accolade Wines

We are a leading wine company with a purpose to enrich everyday moments through our amazing wine brands. Our award-winning portfolio includes loved brands such as Hardys, Jam Shed, Mud House, Echo Falls, Wise Wolf, Barossa Ink, Cupiolo, Kumala, Dynamite Factory, Lambrini, Petaluma, and many more.

Our team of over 1,400 dedicated employees in the UK, Australia, Europe, Asia, South Africa, New Zealand, and North and South America work together to drive long-term thinking and create a sustainable future for the wine category and our business.

About the Role

We are seeking a skilled Category Development Manager to join our close-knit Category Team. As a key member of our team, you will be responsible for building category growth in partnership with our focus customers (retailers), leveraging our strong category leadership position.

You will work closely with our Consumer Insights Team to drive long-term thinking and create a sustainable future for the wine category and our business. Your expertise in data analysis, research, and stakeholder management will be essential in delivering category-led insights and recommendations to our Sales and Trade & Brand Marketing colleagues.

Key Responsibilities
  • Holding direct responsibility for two significant customers: On Trade (i.e., restaurants, bars, pubs) and Europe, as the point of contact for all elements of our category relationship with these retailers.
  • Utilizing expertise in a wide set of data and research sources, including Nielsen, CGA market data, and consumer & shopper insight, to identify opportunities and risks for Accolade in your customers.
  • Conducting performance and range reviews for your customer, conducting regular reviews or ad hoc analysis, and providing clear 'so what' recommendations.
  • Advancing category vision by supporting the creation of Accolade's category vision and growth drivers.
  • Executing Accolade performance analysis, tracking, reporting, reviewing, and explaining the performance of Accolade to your customers.
  • Identifying sales opportunities and risks for Accolade in your customers, bringing the independent and objective voice of category to influence commercial sales teams.
  • Brand planning and contributing to annual brand planning with the voice of the category.
  • Developing new products by working with the Brand, Insight, and Sales teams to convert insight into compelling category-led selling stories for new products we are launching.
  • Contributing to team project work, including stand-alone one-offs such as our annual Christmas Review or the showpiece annual brand launch at 'House of Accolade'.
What You'll Bring
  • 2 or more years of customer-facing experience in an FMCG or On Trade environment.
  • Background in a more junior category role is preferred, but a transferable background in Trade Marketing, Sales, or Consumer & Shopper insights is also considered.
  • Experience working with On Trade or European retailers is useful but not essential.
  • Use of Nielsen, Circana (was IRI), CGA, or Kantar data systems.
  • Microsoft Office, with good skills in PowerPoint and Excel.
What You Can Expect

Accolade Wines will provide the ideal climate and a hand-picked rewards package for you to make a difference in our successful and growing business.

You will also have access to:

  • Wine allowance and access to unique wine specials.
  • Flexible working (up to 2-3 days working from home).
  • Paid Parental Leave.
  • Start your weekend early with our Fast Friday finishes.
  • Loyalty Leave.
  • Accolade Wines Anniversary day off.
  • Go Beyond Day - making a difference in your local community.
  • Access to an extensive online learning library.
  • Employee Assistance Program.
  • Various exclusive employee discounts.