Category Development Manager

4 weeks ago


Telford, Telford and Wrekin, United Kingdom Accolade Wines Full time
About Accolade Wines

Accolade Wines is a leading wine company with a rich history and a passion for enriching everyday moments through our amazing wine brands. Our purpose is to drive long-term thinking and create a sustainable future for the wine category and our business.

About the Role

We are seeking a skilled Category Development Manager to join our close-knit Category Team. As a key member of our team, you will be responsible for building category growth in partnership with our focus customers, driving long-term thinking, and creating a sustainable future for the wine category.

Key Responsibilities
  • Holding direct responsibility for two significant customers, Retail areas: On Trade and Europe, and being the point of contact for all elements of our category relationship with these retailers.
  • Utilizing expertise in a wide set of data and research sources, including Nielsen, CGA market data, and consumer & shopper insight, to identify opportunities and challenges for our customers and develop plans to address them.
  • Conducting performance and range reviews for our customers, providing clear recommendations and insights to drive business growth.
  • Advancing category vision by supporting the creation of Accolade's category vision and growth drivers.
  • Executing Accolade performance analysis, tracking, reporting, and explaining the performance of our business to our customers.
  • Identifying sales opportunities and risks for Accolade in our customers, bringing the independent and objective voice of category to influence commercial sales teams.
  • Brand planning and contributing to annual brand planning with the voice of the category.
  • Developing new products by working with the Brand, Insight, and Sales teams to convert insight into compelling category-led selling stories for new products we are launching.
  • Contributing to team project work, including stand-alone projects and annual initiatives.
What You'll Bring
  • 2 or more years of customer-facing experience in an FMCG or On Trade environment.
  • Background in a more junior category role or transferable background in Trade Marketing, Sales, or Consumer & Shopper insights.
  • Experience working with On Trade or European retailers is useful but not essential.
  • Use of Nielsen, Circana, CGA, or Kantar data systems.
  • Microsoft Office, with good skills in PowerPoint and Excel.
What You Can Expect

Accolade Wines offers a competitive rewards package, including a wine allowance, flexible working, paid parental leave, and access to an extensive online learning library. We are committed to building a diverse, dynamic, and inclusive culture.

Want to learn more? Watch us in action here: https://www.youtube.com/watch?v=gRtn17Hgz8M



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