Director of Branded Content and Media Innovation

3 weeks ago

Hove, Brighton and Hove, United Kingdom WINSIGHT, LLC Full time
Job Title: Director, Branded Content and Media Innovation

We are seeking a highly skilled and experienced professional to lead our branded content and media innovation efforts. As a key member of our team, you will be responsible for driving top-line revenue targets across three established global exhibitions, alongside related launch events and digital products.

Key Responsibilities:
  • Develop and execute strategic sales plans to drive revenue growth and exceed targets
  • Lead and motivate a sales team to achieve exceptional results
  • Collaborate with cross-functional teams to analyze event data and industry feedback to inform business decisions
  • Identify and develop new sales networks and channels to enhance sales performance
  • Develop effective supplementary revenue streams strategies, including sponsorship, advertising, and digital revenue
  • Stay up-to-date with industry news and trends, and maintain a competitive event timetable for effective scheduling
  • Secure representative revenue in accordance with allocated territory, including engagement and customer management of key bellwether organizations
  • Oversee floorplan design to achieve target revenue and ensure effective traffic flow and strategic positioning of key stands and features
Requirements:
  • Minimum 5 years' experience in exhibitions, preferably in the B2B sector
  • Strategic thinking and planning experience
  • Strong business acumen, experience of reporting, budgeting, and forecasting
  • Excellent interpersonal and communication skills
  • Strong networker with ability to form and capitalize on key industry relationships
  • Ability to absorb current affairs and understand key drivers in the industry
  • Creative and intuitive, with ability to apply market intelligence to create unique visitor experiences and develop intelligent multi-platform brand extensions
What We Offer:
  • Tailored development opportunities and on-demand access to thousands of courses on LinkedIn
  • Balance time in the office with time working remotely, feeling fully supported wherever you are
  • 25 days annual leave, 4 days for volunteering, and a day off for your birthday
  • Competitive and rewarding benefits, tailored to each of our regions
  • Work with high-quality specialist products
  • Bright and friendly staff who are all experts in their field, and additional training and development to help you achieve your career aspirations
  • The chance to become an Informa shareholder, with extra rewards just for colleagues
  • Regular social events and networking opportunities

We are an equal opportunities employer and welcome applications from all qualified candidates. Please click on the link below to find out more about our company culture and benefits.

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