Customer Experience Strategist

4 weeks ago


Darlington, Darlington, United Kingdom HC-One Ltd. Full time
About The Role

As the Customer Marketing Lead for HC-One, you will play a pivotal role in shaping the customer experience and communications strategy to protect and enhance our reputation as the UK's kindest care home provider.

Your primary responsibility will be to craft compelling communications and letters to our residents and families, gathering customer feedback and insight, and developing action plans to improve our customer journey.

You will ensure that all direct communications to families from across the organisation align with our core brand narrative and comply with regulatory and GDPR/data protection requirements.

You will also be responsible for supporting the business to listen and learn from its customers by working in partnership with other teams (IT, customer care, commercial and operations) to collect real-time feedback from our families and share and act on the learnings.

This role is Hybrid working (in the north east) or remote working.

About The Company

HC-One is the UK's largest provider of professional residential, nursing, and specialist dementia care for older people with over 280 care homes. Our ambition is to be the first choice care home in each of the communities we serve, by providing the kindest possible care to all our residents and their families.

We are proud of our outstanding team who are compassionate, curious, creative, and courageous professionals that can be counted on by their colleagues, our residents, and families. We are passionate about ensuring that our colleagues can be their true selves, and that our workforce represents the communities we serve.

What HC-One Offers

Complementing your salary, you will enjoy access to a wide range of benefits and services to support your physical and psychological well-being. Throughout your career, we will invest in you, and you will enjoy additional support and benefits, including:

  • Award-winning professional learning and development
  • 25 days annual leave
  • An opportunity to learn from experienced colleagues as part of an outstanding marketing team
  • GP online - providing around-the-clock GP consultation via an interactive app - available to you and your children under 16
  • Colleague discounts - access to over 1600 high street discounts, including carefully selected discount partners
  • Wellbeing - free access to an independent and confidential Employee Assistance Programme, providing 24/7 support for a range of issues, including physical, mental, and financial issues
About You

You have at least three years' experience and a proven track record in marketing, communications, or customer experience, ideally holding a BA/BSc degree or higher-level marketing qualification.

With outstanding verbal and written communication skills, you will have experience of helping craft core messaging and direct communications to customers. You will also have good relationship-building skills and strong commercial acumen, complemented by a customer-centric approach, strategic thinking, and proactive problem-solving skills.

You must be able to gather and use data or feedback to generate insight and translate complex ideas, initiatives, and customer journeys into easy-to-understand presentations and action plans.

You ideally have experience of using or setting up customer feedback surveys to provide insight and develop action plans.

You understand how to gather and use customer insight or data to identify and meet customer needs, think strategically around a problem, and translate it into action plans and develop and implement customer care and engagement strategies.



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