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Digital Marketing and CRM Director

2 months ago

StratforduponAvon, Warwickshire, United Kingdom Alex James Digital Full time

**About Alex James Digital**

We are a fast-growing digital marketing agency that is passionate about helping businesses succeed in the digital space.

**Job Overview**

We are seeking a highly organized, data-driven, and passionate Digital Marketing/CRM Manager to join our team. As a key member of our sales and marketing team, you will work closely with our Sales & Marketing Lead to support the business with the execution of our sales and marketing strategy.

**Key Responsibilities**

  • Expertly manage and optimize our CRM activities with the single-minded goal of increasing engagement and driving enquiries and conversions.

**Digital Marketing Activities**

  • Continually analyze user behavior and recommend improvements to increase response/sales.

**Growth and Optimization**

  • Drive growth (enquiries and conversions) through wider digital marketing activities (e.g. SEO, PPC, remarketing).
  • Optimize the website and the user experience to drive enquiries and conversions.
  • Oversee the management of a potential new website.
  • Manage required platform integrations (e.g. Zapier, Meet Alfred) and proactively suggest any others that will streamline and enhance processes/sales.

**Performance Measurement**

  • Measure and report weekly on all digital marketing activities against set KPIs and targets.

**Requirements**

  • Results-oriented.
  • Proven career experience in digital marketing including leading and managing SEO, marketing databases/CRM, and email campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • In-depth knowledge of WordPress and website development including optimizing landing pages and user navigation.
  • Solid knowledge of website analytics tools.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in digital marketing and measurement.

**What We Offer**

An excellent package and the opportunity to work with a dynamic and growing digital marketing agency.