Social Media Advertising Specialist
4 weeks ago
Central Employment is excited to collaborate with a premier provider of data-driven digital marketing solutions. We are seeking a dedicated, enthusiastic, and detail-oriented Paid Social Manager to engage with our dynamic and diverse clientele.
- Location: Newcastle/hybrid working arrangement
- Salary: Up to £42,000 DOE
- Comprehensive employee benefits
Profile of the Paid Social Manager:
The ideal candidate will possess prior experience in managing advertising campaigns across prominent social media platforms such as Meta, TikTok, and Snap. A background in crafting detailed media strategies that leverage various objectives and targeting methodologies is essential. Additionally, familiarity with monitoring social ad performance and implementing adjustments to enhance outcomes is required.
Experience in a paid advertising marketing agency or an in-house role is necessary.
Key Responsibilities of the Paid Social Manager:
- Executing modifications within advertising platforms.
- Interpreting data to provide insights and implement changes within the platforms.
- Establishing and initiating advertising campaigns.
- Ensuring quality assurance processes are adhered to, maintaining the highest standards of work.
- Closely monitoring performance and making recommendations for enhancements, including ownership of testing and learning initiatives.
- Assisting in the extraction, analysis, and presentation of reports on a weekly basis.
- Identifying trends within data and analyzing them to provide insights to clients.
- Confidently presenting reports to clients.
Experience Required for the Paid Social Manager:
The successful candidate will serve as the primary day-to-day contact for clients, responsible for delivering exceptional work, achieving market-leading performance, and generating innovative ideas for the future.
Supporting the broader activation team in daily implementation while driving client performance to meet established targets and expectations.
Candidate Attributes:
- Possess an analytical mindset, comfortable working with numbers and extensive data.
- Engage with both established and emerging social media platforms to implement daily changes, analyze data, and develop testing and learning roadmaps.
- Demonstrate a willingness to learn and grow within the role, enhancing understanding of the social media landscape and client needs.
- Engage in client communication, requiring comfort in discussing matters with clients on a weekly basis.
- Familiarity with major social platforms such as Meta, TikTok, and Snap is essential. Experience with Prisma/MediaOcean and other emerging platforms like WeAre8 is preferred but not mandatory. Proficiency in Microsoft Word, Excel, and PowerPoint is expected.
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