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CRM and Loyalty Programme Manager
2 months ago
We are seeking a highly skilled CRM and Loyalty Programme Manager to join our team at Inspiring Interns & Graduates. As a key member of our organization, you will be responsible for analyzing loyalty card data, generating actionable insights, and managing campaigns to increase membership, sales, and revenue from members.
Key Responsibilities- Manage and analyze large volumes of data across multiple channels (e-commerce, in-store, and mobile) and categories, including product, customer, and transaction data.
- Run reports and post-campaign analysis for CRM and loyalty campaigns, developing key insights and highlighting opportunities to grow loyalty card membership, increase sales, and enhance customer loyalty and engagement.
- Utilize customer segmentation techniques to build value segments and generate recommendations for unlocking value.
- Develop ideas, recommendations, and action plans for marketing campaigns based on actionable data insights.
- Manage the implementation of campaigns to maximize revenue derived from loyalty card members.
- A minimum of four years' experience working client-side (retail) in a CRM or loyalty analytics role.
- Experience with Klaviyo.
- A good working knowledge of marketing/CRM principles and techniques.
- A passion for data and analytics.
- Strong analytical skills and confidence in deriving and presenting results based on data analysis.
- Good commercial acumen.
- A commitment to action.
- The ability to work independently towards given KPIs and to hit the ground running from day one.
As a valued member of our team, you will enjoy a competitive salary, a 35% staff discount on all our products, and a great working environment with opportunities for accelerated progression thanks to our rapid growth and commitment to valuing and rewarding passion and excellence.
