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Senior Video Advertising Strategy Lead
3 months ago
Amazon Ads represents the digital marketing division of Amazon, recognized as one of our most rapidly expanding sectors.
We function at the crossroads of commerce, entertainment, and marketing, providing distinctive advertising solutions such as Sponsored Products, Sponsored Brands, and Sponsored Display, alongside advanced advertising technology including Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, and Amazon Publisher Services.
Our offerings grant advertisers premium visibility on our owned platforms, which include Prime Video, Thursday Night Football, FreeVee, Twitch, and FireTV, in addition to third-party publishers through Amazon Publisher Services.
We are convinced that effective advertising enhances the customer journey by facilitating enjoyable discoveries for consumers while delivering compelling results for advertisers.
We are in search of an experienced professional to join the Worldwide Advertising Sales team as a Senior Video Advertising Strategy Lead.
This position will report directly to the Head of Worldwide Video Go-To-Market and will play a crucial role in shaping the cohesive go-to-market strategy and its execution for advertising solutions across Amazon's video and streaming platforms on a global scale.
The successful candidate will collaborate with the broader Worldwide and regional Go-To-Market teams, contributing to the overall Video strategy.
This is a remarkable opportunity to be part of a dynamic and innovative organization, fostering the growth and adoption of Amazon Video Ads.
Key Responsibilities:- Drive the vision, value proposition, programs, planning, and packaging solutions to enhance our video go-to-market strategy across all video platforms.
- Promote the adoption of Amazon's video advertising solutions, including business management to support the Video organization's objectives related to revenue, product adoption, and advertiser development.
- Collaborate directly with regional Video Sales Specialists and sales teams through sales enablement and demand generation strategies to meet revenue and adoption goals.
- Aggregate Voice of Customer insights and partner with Worldwide Go-To-Market teams to advance video solutions for clients and foster growth for Amazon.
- Work alongside Ads Marketing to develop compelling Video Sales and Marketing narratives.
- Assist in the creation of regional training materials for effective sales enablement execution.
The ideal candidate will have a strong background in revenue generation and strategic leadership within video and streaming that empowers them to formulate a comprehensive go-to-market strategy for Amazon's video advertising initiatives.
This leader will engage cross-functionally with stakeholders across Amazon's video properties and collaborate closely with Sales to drive revenue growth in this sector.
Essential qualifications include:
- A proven history of developing and implementing go-to-market strategies within the streaming and video landscape.
- Experience collaborating with Product teams for roadmap decision-making and packaging.
- Experience working with content creators and show-runners to identify advertising opportunities.
- A track record of establishing programs such as joint business plans, commercial agreements, and innovative service offerings.
- Demonstrated success in working with clients to introduce new products, establish market fit, and assist the broader organization in scaling sales of solutions.
- Creative and innovative problem-solving skills.
- A Bachelor's degree.
Amazon is committed to equal opportunity employment and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.
