Product Copywriter and SEO Specialist
6 days ago
About Pavers Shoes
Pavers Shoes is a leading retailer of high-quality footwear, seeking a skilled Product Copywriter and SEO Specialist to join our team. As a key member of our Brand Marketing Team, you will be responsible for crafting compelling product copy that showcases our brand's tone of voice and resonates with our customers.
Key Responsibilities
- Develop engaging product copy that reflects our brand's tone of voice and appeals to our target audience.
- Utilize AI copywriting tools to increase productivity and ensure brand consistency across all channels.
- Conduct keyword research and apply SEO best practices to inform content creation.
- Collaborate with the buying, merchandising, trading, and marketing teams to bring our products to life through engaging copy.
- Own and maintain ChatGPT for both brands, evolving the channels through prompts to ensure on-brand content.
- Apply copywriting skills to product naming, messaging strategy, campaign messaging, web copy, and email.
- Manage the copy and content workload, feeding back into the campaign team regularly and managing expectations.
Requirements
- A minimum of 2 years product copywriting experience, ideally in Fashion, beauty, or lifestyle sectors, freelance or in-house.
- Experience using AI tools to develop brand tone of voice.
- Blogging experience for SEO.
- Strong understanding and usage of SEO, plus keyword research experience.
- Excellent communication skills.
Bonus and Benefits
- £25,000 to £30,000 per annum dependent on experience.
- Generous staff discount.
- Free on-site parking.
- Holiday entitlement (increases with service).
- Company contribution pension.
- Access to RetailTRUST (wellbeing support).
- Access to RetailCURE (financial support).
- Discretionary bonus.
- Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme.
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