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Product Copywriter

2 months ago

York, York City, United Kingdom Pavers Shoes Full time

About Pavers Shoes

Pavers Shoes is a leading retailer of high-quality footwear, offering a wide range of stylish and comfortable shoes for men, women, and children.

Job Summary

We are seeking a highly skilled Product & SEO Copywriter to join our Brand Marketing Team in York. As a Product & SEO Copywriter, you will be responsible for creating engaging and compelling copy that brings our products to life and reflects the wants and needs of our customers.

Key Responsibilities

  • Work with the buying, merchandising, trading, and marketing teams to develop product copy that accurately reflects the brand and our customer.
  • Use the latest AI copywriting tools to increase productivity and ensure brand consistency across all channels.
  • Conduct keyword research and use SEO best practices to inform your content while remaining true to brand tone of voice.
  • Apply your copywriting skills to product naming, messaging strategy, campaign messaging, web copy, and email.
  • Own the copy and content workload, feeding back into the campaign team regularly and managing expectations.

Requirements

  • A minimum of 2 years product copywriting experience, ideally in Fashion, beauty, or lifestyle sectors, freelance or in-house.
  • Experience using AI tools to develop brand tone of voice.
  • Blogging writing for SEO.
  • Strong understanding and usage of SEO, plus keyword research experience.
  • Excellent communicator.

Bonus & Benefits

  • £25,000 to £30,000 per annum dependent on experience.
  • Generous Staff Discount.
  • Free on-site parking.
  • Holiday Entitlement (Increases with service).
  • Company Contribution Pension.
  • Access to RetailTRUST (Wellbeing Support).
  • Access to RetailCURE (Financial Support).
  • Discretionary Bonus.
  • Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme.