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Audience Developer

2 months ago

London, Greater London, United Kingdom ManpowerGroup Full time
Job Title: Audience Developer

We are seeking a skilled Audience Developer to join our Growth & Personalisation team. As a key member of the team, you will be responsible for building and managing multi-channel audiences using our state-of-the-art technology in BEAM, our data warehouse dataset, and other technologies such as mParticle.

Your primary focus will be on creating SQL-based audiences using customer data, building attributes within big data using SQL, and providing ad-hoc analysis on potential audience sizes. You will also ensure that all audiences are kept up-to-date, adhere to audience management best practices, and are correctly populating and well-documented in Confluence and Alation.

Key responsibilities include:

  • Creating real-time audiences in mParticle using their drag-and-drop interface and via Amplitude.
  • Working with the Data engineering and Data product team to identify and resolve any technical issues.
  • Collaborating with the CDP Platform team to identify and resolve any data quality issues.
  • Working closely with Business Unit stakeholders to identify high-potential audiences.

Requirements:

  • Strong experience with SQL and analysing data in a RDBMS.
  • Previous experience working on a CDP/audience management platform.
  • Previous experience working with a marketing automation platform (SFMC, Adobe Campaign, etc).
  • Experience with managing audiences for paid media campaigns (Facebook, PPC, Youtube) would be desired but not mandatory.
  • Previous data management experience desirable as this role will work closely to customer data engineering team.

Key relationships and stakeholders include the Audience Management Team, Data Engineering Team, Data Product Team, CDP Platform Team, Marketing Automation Team, Paid Media Marketing Team, Data Analytics Team, and Growth & Personalisation Team.