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Media Buying Specialist
2 months ago
About Alex James Digital
We are a fast-growing digital marketing agency that helps businesses achieve their goals through innovative and effective marketing strategies.
Job Title: Senior Paid Media Executive
We are seeking a highly skilled and experienced Senior Paid Media Executive to join our team. As a Senior Paid Media Executive, you will be responsible for managing a selection of client accounts across Search, Shopping, Display, and Social channels.
Key Responsibilities:
- Account Management: Directly manage a selection of client accounts, ensuring that their Paid Media strategies are aligned with their business goals.
- Strategy Development: Create personalized account project plans, budget recommendations, and reports to drive value to the account.
- Client Communication: Work closely with clients to ensure that the account actions, strategy, and recommendations are matching the core focus for their business.
- Performance Monitoring: Monitor performance within client accounts and provide analysis and investigation to optimize results.
- Media Budget Management: Closely manage and monitor media budgets across the client base and conduct month-end reconciliation and administration.
- Team Collaboration: Act as a role model and champion for the Paid Media team, sharing knowledge and best practices to enhance product and benefit client performance.
Requirements:
- At least 2 years' experience managing Paid Media campaigns in an agency or in-house environment.
- Proven experience of owning account optimisations, reports, and performance.
- Excellent communication skills, with the ability to clearly explain complex situations in a carrying degree of detail for different audiences.
- Up-to-date Google Ads certifications.
- Experience in using all major ad platforms, as well as Google Analytics, Google Data Studio, and Supermetrics.
- Comfortable working across Search, Display, and Social channels, with a solid grasp of how to utilize each to reach and acquire customers at different journey touchpoints.
- A clear understanding of digital marketing practices across B2C and B2B business models, and how they differ.
- An analytical thinker who is highly organized, with excellent communication skills and attention to detail.
- Advanced Microsoft Excel skills, comfortable using a range of formulas.
- A 'can-do' attitude and ambition to continually step outside your comfort zone, trialing new ideas and ways of working.
What We Offer:
An excellent package, including a competitive salary, benefits, and opportunities for professional growth and development.