Senior Paid Media Manager
2 weeks ago
Job Title: Senior Paid Media Manager
Job Summary:
We are seeking a highly experienced Senior Paid Media Manager to lead our Paid Media team at Caramel Talent Limited. As a key member of our team, you will be responsible for creating and delivering world-class paid media campaigns to help our clients grow and exceed their ticket sales targets.
Key Responsibilities:
- Implement and manage paid social media advertising and PPC campaigns across platforms such as Facebook, Instagram, Google, and other platforms like TikTok, Snapchat, and Twitter as needed.
- Efficiently manage campaign budgets to meet KPIs and ensure a high Return on Ad Spend (ROAS).
- Conduct A/B testing to improve channel effectiveness, including planning, measurement, and analysis.
- Work collaboratively with the creative, social, and strategy teams to produce innovative campaigns.
Requirements:
- 5+ years of experience in paid media buying, strategy, and budget management.
- Proven success in running paid media campaigns, ideally within the music, events, or entertainment sectors.
- Expertise in managing large-scale paid media campaigns across Facebook, Instagram, Google Ads, and other platforms.
- Proficiency in third-party data tools such as Supermetrics for Google Sheets or Data Studio.
- Experience managing campaign budgets, including large client spend (up to six figures per month).
- Strong understanding of campaign targeting, remarketing, and cross-channel attribution.
- Proven client-facing experience, including client presentations and managing client expectations.
- Experience managing a team member.
What We Offer:
- 25 days paid annual leave, plus birthdays off.
- Quarterly team socials.
- Early finish at 4 pm on Fridays.
- Nest pension scheme.
- Cycle-to-work scheme.
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