Paid Media Specialist

4 weeks ago


StratforduponAvon, Warwickshire, United Kingdom Caramel Talent Limited Full time

Job Title: Paid Media Manager

Job Summary: We are seeking a highly experienced Paid Media Manager to join our team at Caramel Talent Limited. The successful candidate will be responsible for creating and delivering world-class paid media campaigns that help our clients exceed their ticket sales targets.

Key Responsibilities:

  • Implement and manage paid social media advertising and PPC campaigns across platforms such as Facebook, Instagram, Google, and others like TikTok, Snapchat, and Twitter as needed.
  • Efficiently manage campaign budgets to meet KPIs and ensure a high Return on Ad Spend (ROAS).
  • Conduct A/B testing to optimise channel effectiveness, including planning, prioritisation, and analysis.
  • Collaborate with the creative, social, and strategy teams to deliver cutting-edge campaigns.

Client Relations:

  • Provide weekly performance reports using our existing framework to ensure accurate attribution.
  • Offer recommendations for ongoing campaign improvements.
  • Participate in weekly client calls to discuss strategy, budgets, and metrics.
  • Build and nurture strong relationships with clients and platform representatives.

Leadership:

  • Work with the new business team to develop proposals using our framework.
  • Drive innovation and efficiency in paid media while managing the paid media side of the business.
  • Manage and mentor the Paid Media Executive, with potential team expansion as targets are met.
  • Contribute to thought leadership by representing the agency at industry events and presenting on paid media strategies.
  • Stay up-to-date with competitors and industry trends to maintain a competitive edge.

Requirements:

  • 5+ years of experience in paid media buying, strategy, and budget management.
  • Proven success in managing paid media campaigns, ideally in the music, events, or entertainment sectors.
  • Expertise in managing large-scale campaigns across Facebook, Instagram, Google Ads, and other platforms.
  • Experience with third-party data tools such as Supermetrics for Google Sheets or Data Studio.
  • Ability to manage large client budgets, including six-figure monthly spends.
  • Strong knowledge of campaign targeting, remarketing, and cross-channel attribution.
  • Proven experience in client presentations and managing client expectations.
  • Experience managing a team member.
  • Bonus: A passion for music, festivals, and events.

Location: Hybrid, Manchester-based with 2 days in office.

Salary: Full-time role, Up to £35000 per annum

Benefits: 25 days of paid annual leave, plus birthdays off. Quarterly team socials. Early finish at 4 pm on Fridays. Nest pension scheme. Cycle-to-work scheme.


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