Digital Paid Social Strategist
1 month ago
We are seeking an experienced Paid Social Manager to join our team at tmwi. As a Paid Social Manager, you will be responsible for developing and implementing integrated social strategies, building campaigns, and optimising to ensure we exceed client KPIs.
Key responsibilities include:
- Developing and implementing paid social strategies, aligned with wider integrated campaigns to meet our client objectives.
- Monitoring and reporting on paid social media performance using in-platform analytics and Google Analytics.
- Updating weekly, monthly, and quarterly reports as part of the integrated channel reporting.
- Managing budget allocation and daily campaign optimisation in line with agreed client KPIs.
- Aligning all content and copy across social channels to ensure a consistent message across the entire customer journey.
- Regular competitor analysis across clients in order to positively challenge and refine the strategy.
- Supporting new business opportunities and pitches, providing paid social media strategy and insight.
- Staying abreast of new technologies and industry advancements to ensure tmwi is always ahead of the market trends.
To be successful in this role, you will need:
- Ideal 3-4 years of experience running paid social campaigns within an agency environment.
- Proven experience in growing paid social campaigns for brands across a range of categories.
- Proactive, collaborative, and process-driven with excellent attention to detail and time management skills.
- Expert knowledge in running Meta ads (Facebook & Instagram).
- TikTok, LinkedIn, and Pinterest experience is desirable but not essential.
- Exceptional knowledge of running full-funnel campaigns against all objectives – awareness, consideration, and purchase.
- Strong organisation skills with the ability to prioritise effectively in a fast-paced environment.
- Developing a solid relationship with our clients through regular communication, supported by the client services team.
- Proficient in Excel, Google Sheets, Google Slides, Looker Studio, Google Analytics.
- Passionate about the digital industry, especially social.
We offer a range of benefits to support your career development and work-life balance:
- Competitive salary.
- Hybrid working.
- Company pension.
- Private healthcare.
- 25 days annual leave, plus bank holidays, and an additional day for Birthdays.
- Additional annual leave for each year worked after 3 years (up to a base of 30 days).
- Friday 4pm finish during the summer months, June – August.
- Choice of annual subscription paid by the company (e.g. Netflix, Spotify, etc.).
- Be part of a friendly and motivated team.
- Regular team activities and social events.
- Senior team dedicated to supporting your success and personal development.
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