Paid Media Specialist

4 weeks ago


StratforduponAvon, Warwickshire, United Kingdom Caramel Talent Limited Full time

Job Title: Paid Media Specialist

Job Summary: We are seeking a highly experienced Paid Media Specialist to join our team at Caramel Talent Limited. The successful candidate will be responsible for creating and delivering world-class paid media campaigns that help our clients exceed their ticket sales targets.

Key Responsibilities:

  • Implement and manage paid social media advertising and PPC campaigns across platforms such as Facebook, Instagram, Google, and others like TikTok, Snapchat, and Twitter as needed.
  • Efficiently manage campaign budgets to meet KPIs and ensure a high Return on Ad Spend (ROAS).
  • Conduct A/B testing to optimise channel effectiveness, including planning, prioritisation, and analysis.
  • Collaborate with the creative, social, and strategy teams to deliver cutting-edge campaigns.

Requirements:

  • 5+ years of experience in paid media buying, strategy, and budget management.
  • Proven success in managing paid media campaigns, ideally in the music, events, or entertainment sectors.
  • Expertise in managing large-scale campaigns across Facebook, Instagram, Google Ads, and other platforms.
  • Experience with third-party data tools such as Supermetrics for Google Sheets or Data Studio.
  • Ability to manage large client budgets, including six-figure monthly spends.
  • Strong knowledge of campaign targeting, remarketing, and cross-channel attribution.
  • Proven experience in client presentations and managing client expectations.
  • Experience managing a team member.

What We Offer:

  • Full-time role.
  • Up to £35,000 per annum.
  • 25 days of paid annual leave, plus birthdays off.
  • Quarterly team socials.
  • Early finish at 4 pm on Fridays.
  • Nest pension scheme.
  • Cycle-to-work scheme.

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