Brand Engagement Manager
2 weeks ago
White Horse Employment is pleased to be working with a large international business who are looking for a Digital Marketing Executive to join their team.
The role will involve working alongside the Marketing team, internal stakeholders and external agencies to assist the Digital Marketing Manager with increasing brand engagement, lead generation and conversions.
We are looking for a generalist digital marketer, with some B2B experience who thrives on juggling multiple projects and looking to join a busy B2B marketing team in a role with real variety that offers responsibility and opportunity to grow and make a real difference.
Main Responsibilities:
- Assisting with the development of the overall Digital Marketing strategy, including social media, website, lead generation and brand awareness.
- Working with external agencies to create effective paid campaigns across social media and SEM.
- Collaborating with the Marketing team and internal teams across the business to keep on top of all website CMS and content updates.
- Creating landing pages and optimising the user experience through the website.
- Coordinating and monitoring the social media schedule for all social media platforms, regularly reporting KPIs.
- Working with the Digital Marketing Manager to measure performance of marketing strategy using Web analytics tools including Google Analytics, Hojar and Salesforce.
Requirements:
- Marketing of Business degree (desirable).
- Minimum of 2 years' experience within a Digital Marketing Executive role, preferably within a B2B environment.
- Knowledge of digital marketing principles and techniques – digital content writing, marketing automation and social media is advantageous.
- End-to-end campaign project management experience.
- Excellent written communication skills both written and verbal.
- Strong administrative, organisational and multitasking skills.
- Experience with analysing and reporting on marketing performance.
- Self-motivated, proactive and a great team player with the ability to work to tight deadlines.
Benefits:
- Hybrid working.
- Company pension scheme.
- Generous holiday allowance.
- Online discount platform.
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