Analytics Director

6 days ago

Watford, Hertfordshire, United Kingdom Allwyn Full time

About Allwyn UK:

We are a leading lottery operator with a strong presence in the UK market. Our mission is to create a new experience for the National Lottery and drive positive change for the greater good.

Role Purpose:

This role is responsible for monitoring and analyzing the commercial performance of the National Lottery's digital channels, identifying key performance indicators, and finding opportunities to drive growth. The successful candidate will lead the management and analysis of digital channel performance in collaboration with other business stakeholders to fully understand the drivers and identify opportunities to drive further growth.

Key Responsibilities:

  • Manage and prioritize the requirements and analysis approach for new requests from business stakeholders.
  • Identify new areas that require further analysis and insight to drive business decisions and future channel growth.
  • Develop and deliver new analysis to support the performance management and ongoing growth of the channel.
  • Brief new analysis/data requests to wider analytics teams, including Digital Player analytics, Business Intelligence, and Consumer Insight teams.
  • Develop regular monitoring/insight and communication of key performance trends through business governance forums.
  • Support the wider team with the development of commercial planning and forecasting through provision of analysis activity to develop forecasting assumptions based on current and historic trends.
  • Create presentations that effectively communicate the performance of the channel, key insight, and proposed recommendations to peers, head of departments, and directors.
  • Ensure effective communication of analysis and performance trends through data visualization and analysis techniques.
  • Manage relationships and future data requirements with Business Intelligence and Digital Factory teams.
  • Lead a team of digital performance analysts to assess the performance of the channel using analytics tools to identify and communicate commercial opportunities and risks.

Key Measures of Success:

  • Full understanding of the performance of the digital channel and key drivers behind it.
  • Ability to quickly identify changes in performance trends and new performance risks or opportunities.
  • Wider business stakeholders have insight and supporting analysis readily available to make business decisions to support commercial growth.
  • Develop the analytical capability within the team to improve the velocity of analysis and ability to drive business decisions.

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