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Conversion Rate Optimization Specialist

2 months ago

Manchester, United Kingdom Forward Role Full time
About the Role

We are seeking a highly skilled Conversion Rate Optimization Specialist to join our team at Forward Role. As a key member of our performance marketing team, you will be responsible for delivering end-to-end conversion and optimization solutions for our clients.

Key Responsibilities
  • Develop, implement, and maintain testing plans based on data and analysis
  • Collaborate with web development and design teams to develop and run tests
  • Identify CRO and testing opportunities within the client base
  • Lead on testing strategies and testing roadmaps
  • Understand digital performance and traffic behaviors through data analysis
  • Use qualitative and quantitative methods for user research
Requirements
  • Experience in a CRO focused role with a clear understanding of testing methods
  • Self-starter who can deliver end-to-end CRO programs
  • Excellent web analytics skills - identifying trends, opportunities, and telling a story with data
  • Broad understanding of digital marketing and performance
  • Experience with VWO or other testing tools and GA4
About Forward Role

Forward Role is a leading recruitment agency specializing in marketing, digital, analytics, IT, and design roles. We are committed to delivering exceptional recruitment services to our clients and candidates.