Digital Marketing Specialist

4 days ago


Bath, Bath and North East Somerset, United Kingdom Allegiance Technology Full time

Job Title: Paid Marketer

Company: Allegiance Technology

Location: Remote

Salary: £28,000 - £32,000 + bonus

Job Type: Full-time

About the Role:

We are seeking a talented and motivated Paid Marketer to join our growing team at Allegiance Technology. As a leading provider of time and attendance, and workforce management systems, we are expanding our marketing efforts to reach a broader audience through various online channels.

The Role:

As a Digital Marketer, you will be responsible for creating and executing marketing strategies aimed at increasing brand awareness, driving website traffic, and generating qualified sales leads. You will work across content creation, SEO, SEM, social media, email marketing, and performance analytics.

Key Responsibilities:

  • Content Creation: Develop engaging, brand-aligned content for websites, social media, and email marketing.
  • SEO & SEM: Manage SEO efforts and paid search campaigns (Google Ads) to boost search engine visibility and drive conversions.

Requirements:

  • Proven experience in digital marketing, with a focus on paid advertising.
  • Strong understanding of SEO principles and SEM best practices.
  • Excellent content creation and copywriting skills.
  • Ability to work in a fast-paced environment and meet deadlines.


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