Content Strategist

1 week ago

Chester, Cheshire, United Kingdom Lloyds Banking Group Full time

About the Opportunity

We're seeking a skilled Content Strategist to join our team at Lloyds Banking Group. As a key member of our digital content team, you'll play a crucial role in shaping the tone and personality of our digital experiences.

Key Responsibilities

  • Create engaging, readable, and accessible content that meets the needs of our customers.
  • Develop a deep understanding of our customers' needs, aspirations, and challenges to inform content decisions.
  • Collaborate with cross-functional teams to ensure consistency in tone and messaging across all touchpoints.
  • Stay up-to-date with industry trends and best practices to continuously improve content quality and effectiveness.
  • Work closely with product teams to develop success metrics and measure content performance.

Requirements

  • Proven experience in content strategy, UX writing, or a related field.
  • Familiarity with complex or regulated landscapes, preferably in financial services.
  • Excellent communication and collaboration skills, with the ability to work effectively with multiple stakeholders.
  • Strong understanding of content marketing principles and best practices.
  • Ability to adapt to changing priorities and deadlines in a fast-paced environment.

About Working for Us

We're committed to creating a values-led culture that reflects the diversity of our customers and communities. We believe in fostering an inclusive workplace where all colleagues have the opportunity to make a real difference.

What We Offer

  • A competitive salary and benefits package, including a generous pension contribution and annual performance-related bonus.
  • A range of wellbeing initiatives and generous parental leave policies.
  • Opportunities for growth and development, with a focus on creating a values-led culture.

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