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Performance Content Strategist

2 months ago

Chester, Cheshire, United Kingdom Hello Earth | B Corp™ Performance Marketing Agency Full time
About Hello Earth | B Corp™ Performance Marketing Agency

Hello Earth is a leading Performance Marketing Agency that specializes in delivering results-driven digital marketing solutions for eCommerce and DTC brands.

We are a team of digital marketing experts who are passionate about using our skills to make a positive impact on society and the planet. Our unique approach combines assertive marketing with compelling storytelling, turning visions into conversation.

Our services include:

  • Paid Social
  • Paid Search
  • Performance Content
  • Email
  • Subscriptions
The Role

We are seeking a highly skilled Performance Content Strategist to join our team. As a key member of our content team, you will be responsible for developing and executing innovative video-led Performance Content strategies that drive results for our clients.

You will work closely with our Social & Content Lead to drive the content team's development, campaign execution, and on occasion, organic social management. This role would suit someone with strong experience in videography, Performance Content strategy, and User-generated Content (UGC) for Paid Social channels including Meta Ads and TikTok Ads.

You could be a Content Manager, Videographer, Performance Content Manager, Performance Marketer, or Paid Social Media Marketer with strong experience in the creation of user-generated video content, video production, scripts, and content plans.

Key Responsibilities
  • We define content as visual storytelling and as part of this role, you will be required to:
  • Develop briefs, understand client hooks, and create content scripts and creative structures that ensure visual storytelling that converts.
  • Develop and manage relationships with a portfolio of key eCommerce clients, ensuring the delivery of top-quality service and meeting all client objectives, deliverables, and deadlines.
  • Work closely with the paid team and clients to agree on objectives.
  • Develop, brief, and curate compelling User Generated Video Content across various Paid Social platforms.
  • Champion video innovation within the service, identifying the latest available opportunities for more stylised and produced content and rolling this out amongst relevant clients.
  • Collaborate with our creative team, internal and external content creators, and execs to conceptualise and produce inventive video content.
  • Work closely with wider Marketing, Design, and Strategy teams to ensure cohesive video content.
  • Stay updated with industry trends to ensure video content remains fresh and engaging.
  • Build and develop relationships with external videographers and content creators.
About You
  • A genuine passion for developing performance-driven video content strategies for Paid Social channels that produce conscious and impactful results.
  • Solid background in videography and User Generated Content (UGC) creation for a variety of brands.
  • Strong grasp of Paid Social Media dynamics and platform nuances, particularly video content on Meta Ads and TikTok Ads.
  • Creative, analytical, and strategic thinking capabilities.
  • Exceptional communication and collaboration skills.
  • Proven experience in videography, content creation, or social media management, ideally within an eCommerce agency environment.
What You'll Get in Return
  • Competitive salary up to £30,000 depending on experience and level.
  • 41 days of leave a year, including 12 days of personal leave.
  • Full healthcare insurance for you and your children, including £500 and £300 for dental and optical costs, respectively.
  • We've fully adopted remote working. But don't worry, we still spend lots of time together with our renowned away days, team days, and charity days.
  • From clear progression plans, promotions, commissions, and bonuses, the opportunities for those who want them are there.