Digital Marketing Specialist

1 month ago

Wigan, Wigan, United Kingdom Ainscough Crane Hire Limited Full time

{"h1": "Digital Marketing Executive", "h2": "Join Ainscough Crane Hire Limited", "p": "We are seeking a creative and driven Digital Marketing Executive to join our team at Ainscough Crane Hire Limited. The ideal candidate will be responsible for developing and executing content marketing strategies that engage our target audience and promote our brand.

Our company is a leading crane company with a strong reputation for delivering projects on time, to budget, and with the highest possible standard of safety. We are passionate about our work and are looking for someone who shares our values and is passionate about digital marketing.

Responsibilities:

* Develop and support content marketing strategies to increase brand awareness and customer engagement.
* Create high-quality, engaging content across multiple platforms including blogs, social media, email newsletters, and website pages.
* Conduct keyword research and apply SEO best practices to optimise content for search engines.
* Manage social media marketing campaigns, including content scheduling, audience engagement, and performance analysis.
* Monitor industry trends and competitor activities to identify opportunities for content improvement.
* Write compelling copy that resonates with target audiences while maintaining brand voice.
* Use Google Analytics to track content performance and adjust strategies based on insights.
* Manage PPC campaigns.

Requirements:

* CIM qualification and Bachelor's degree in Marketing or related field.
* Proven experience in SEO and PPC management.
* Strong understanding of digital marketing principles and best practices.
* Experience in B2B marketing and proficiency in Adobe Creative Cloud.
* Proficiency in PHP, HTML, and CSS coding is advantageous.

Benefits:

* Competitive salary
* Opportunity for professional growth and development
* 24 days annual leave plus an additional day at 2 years service, 5 years service, and 10 years service
* Group life assurance 2 x basic salary
* Pension 4% employer 5% employee
* Online access to payslips, book and view holidays and personal info
* Access to the Ainscough Advantage (People Value) benefits platform

If you're passionate about digital marketing and ready to take on a challenging yet rewarding role, apply now and be part of our journey to success.

", "lang_code": "en"}

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