Digital Marketing Specialist

2 days ago

Wigan, Wigan, United Kingdom Pemberton Park & Leisure Homes Limited Full time

{"h1": "Digital Marketing and Sales Executive", "p": "We are seeking a highly motivated and experienced Digital Marketing and Sales Executive to join our team at Pemberton Park & Leisure Homes Limited. As a key member of our sales and marketing team, you will be responsible for developing and implementing effective digital marketing strategies to increase brand exposure and drive sales for our two businesses: Pemberton Park & Leisure Homes and YourParks internet search website.

Key Responsibilities:

* Develop and manage email marketing campaigns to increase brand awareness and drive sales
* Support and boost the sales effort for both businesses
* Develop strategies and tactics to increase brand exposure and generate leads
* Bring digital information up to date, including the website and social media pages
* Liaise with the website designers on functionality and visual impact of the websites
* Carry out regular evaluation, reporting and analysis, reviewing procedures and producing reports where required to deliver useful insights to help us improve the effectiveness of our digital marketing
* Selling the YourParks product to holiday home / residential home park managers by means of telephone, email and face-to-face contact meetings
* Liaising with our Area Sales Managers to assist in the selling of the Pemberton and YourParks brands

Requirements:

* Experience of social media content and digital marketing
* A keen knowledge of website user experience and best practice
* Passionate about managing website content using CMS
* Ability to analyse performance of website activities
* Provide recommendations towards improving website experience
* Experience using web analytics including Google Analytics as well as internet reporting tools
* Strong sales and presentation skills; able to develop and generate new customer accounts
* Experience managing key relationships with external parties
* Creative and commercial with an ideas-driven approach

If you are a motivated and experienced Digital Marketing and Sales Executive looking for a new challenge, please apply with your CV and a cover letter outlining your experience and qualifications for this role.

We look forward to hearing from you"}

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