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Digital Marketing Specialist

2 months ago

Wigan, Wigan, United Kingdom Pemberton Park & Leisure Homes Limited Full time
Job Title: Creative and Digital Marketing Executive

We are seeking a highly skilled and experienced Creative and Digital Marketing Executive to join our team at Pemberton Park & Leisure Homes Limited.

About the Role

The successful candidate will be responsible for driving the sales and digital marketing efforts for our two businesses: Pemberton Park & Leisure Homes and YourParks internet search website.

Key Responsibilities
  1. Develop and execute email marketing campaigns to increase brand awareness and drive sales for both businesses.
  2. Support and enhance the sales efforts for Pemberton Park & Leisure Homes and YourParks.
  3. Develop and implement strategies to increase brand exposure and generate leads.
  4. Ensure the website and social media pages are up-to-date and aligned with our brand identity.
  5. Liaise with our website designers to ensure the websites are functional and visually appealing.
  6. Conduct regular analysis and reporting to identify areas for improvement and provide insights to enhance our digital marketing efforts.
  7. Sell the YourParks product to holiday home and residential home park managers through various channels.
  8. Liaise with our Area Sales Managers to support the sales of Pemberton and YourParks brands.
Requirements
  1. Proven experience in social media content creation and digital marketing.
  2. Strong knowledge of website user experience and best practices.
  3. Ability to manage website content using a Content Management System (CMS).
  4. Experience analyzing website performance using tools like Google Analytics.
  5. Strong sales and presentation skills, with the ability to develop and generate new customer accounts.
  6. Experience managing key relationships with external parties.
  7. Creative and commercial approach with a focus on ideas-driven solutions.
Working Hours

Job Type: Full-time (Monday – Friday 9am-5pm)