Trade Marketing Strategist

3 weeks ago

London, Greater London, United Kingdom Harpar Grace International Full time
Job Overview

POSITION SUMMARY

We are in search of a dedicated and innovative Trade Campaign & Marketing Manager to spearhead both company-wide and brand-specific trade marketing initiatives. This role is pivotal during a significant growth phase for Harpar Grace International, focusing on our luxury aesthetic brand portfolio across various channels and sectors.

The Trade Campaign & Marketing Manager will be a highly motivated individual responsible for developing, implementing, and maintaining a successful trade activity strategy. This strategy will support the company’s dynamic market entry and integrated campaign efforts to promote a cohesive range of luxury skincare and wellness products and services.

In collaboration with the Head of Marketing, Brand Managers, Commercial Director, Sales Teams, and Transformation Lead, this energetic position will oversee and guide the campaign and marketing efforts across all trade channels. This will be supported by thorough analysis and engagement insights, both online and offline, to enhance brand visibility, customer engagement, and sales target achievement.

KEY RESPONSIBILITIES

Commercial Strategy Development

  • Understand the long-term and short-term strategies of Harpar Grace International to ensure alignment in trade marketing efforts.
  • Share P&L responsibilities and support the team in both proactive and reactive strategies to meet objectives.
  • Participate in strategic global meetings and coordinate relevant attendees.
  • Provide monthly updates on trade marketing status to senior leadership.
  • Collaborate with Brand Managers to implement effective lead generation and event campaigns.
  • Assist in defining metrics and KPIs to evaluate performance against plans.

Brand Management and Positioning

  • Act as a representative of the HGI brand with all stakeholders to ensure consistency and compliance.
  • Support selective distribution while enhancing brand penetration.
  • Manage HGI brand equity across all channels in accordance with established guidelines.
  • Ensure all trade-related processes reflect best practices for a seamless stakeholder experience.
  • Maintain a strong presence in the industry to support brand positioning and penetration.
  • Promote HGI as both an umbrella and standalone brand, ensuring broad market knowledge.
  • Ensure messaging and visual identity align with HGI brand guidelines.
  • Commission relevant studies and training tools to support brand positioning.
  • Collaborate with the Digital team to optimize brand proposition on the website.

Marketing Strategy and Campaign Management

  • Develop comprehensive trade marketing strategies that align with business objectives.
  • Oversee communication deployment to trade audiences across all brands.
  • Create and manage an annual calendar of trade activities and integrated campaigns.
  • Identify objectives, target segments, messaging, channels, and tactics for campaigns.
  • Plan and execute multi-channel marketing campaigns across various platforms.
  • Deliver engaging trade communications that drive revenue.
  • Work with cross-functional teams to ensure marketing alignment.
  • Develop a PR strategy targeting key opinion leaders in trade sectors.

Content Management

  • Oversee the creation of marketing assets, including copy, design, and multimedia content.
  • Lead the planning and delivery of engaging social media content across platforms.
  • Collaborate with the Sales & Marketing Support Executive to develop compelling marketing materials.
  • Support an education program that highlights the clinical efficacy of HGI's brands.
  • Identify opportunities to exceed customer expectations throughout their journey.
  • Develop toolkits to support sales growth and customer loyalty.
  • Manage events that enhance the HGI brand experience and drive sales.

Performance Monitoring

  • Track brand and trade P&Ls and manage accordingly.
  • Analyze campaign performance metrics, including KPIs and ROI.
  • Utilize data insights to refine campaign strategies.
  • Prepare reports on campaign outcomes and recommendations.
  • Conduct market research and competitor analysis.
  • Stay updated on industry trends and consumer behavior.

Qualifications and Skills

  • Minimum of 3 years of experience in sales and marketing management.
  • Strong understanding of trade marketing techniques.
  • Proficient in campaign management and lead generation.
  • Excellent project management skills with the ability to handle multiple projects.
  • Strong communication and presentation skills.
  • Familiarity with marketing automation tools and CRM systems.
  • Proficient in IT tools, including Adobe and Excel.
  • Creative problem-solving abilities and results-oriented mindset.
  • Experience in both B2B and B2C marketing is advantageous.

About Harpar Grace International

Harpar Grace International is a dynamic and entrepreneurial company established in 2013, specializing in the development and management of luxury cosmeceutical and retail brands. The company is the exclusive distributor for various high-end brands and continues to experience exceptional growth, expanding its team to support its ambitious objectives.

  • Quantitative Trading Strategist

    2 weeks ago

    London, Greater London, United Kingdom ING Full time

    About ING Financial Markets ING's Financial Markets (FM) division is at the forefront of the digital transformation sweeping the financial industry. eTrading, a core component of FM, encompasses all products traded within ING, ranging from highly liquid electronic instruments like cash equities, futures, commodities, and FX to less liquid fixed income...

  • Quantitative Trading Strategist

    3 days ago

    London, Greater London, United Kingdom ING Full time

    About ING Financial Markets ING's Financial Markets (FM) division is at the forefront of the digital transformation sweeping the financial industry. eTrading, a core component of FM, encompasses all products traded within ING, ranging from highly liquid electronic instruments like cash equities, futures, commodities, and FX to less liquid fixed income...

  • Marketing Sustainability Strategist

    5 days ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    Job SummaryWe are seeking a highly skilled Marketing Sustainability Strategist to join our team at Michael Page Marketing. As a key member of our team, you will be responsible for developing and implementing the sustainability strategy for our clients in the FMCG industry.Key ResponsibilitiesDevelop and implement sustainability strategies that align with...

  • Digital Marketing Strategist

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Title: Digital Marketing StrategistJob Summary:We are seeking a highly skilled Digital Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to...

  • Power Market Strategist

    3 weeks ago

    London, Greater London, United Kingdom Shell Full time

    Job Title:Power Market StrategistCompany:Shell Trading UKJob Overview:We invite you to become a part of Shell Trading UK as a Power Market Strategist. In this pivotal role, you will engage in the active trading of electricity and interconnector capacities within the short-term markets. Your responsibilities will include the analysis of market dynamics, the...

  • Power Market Strategist

    3 weeks ago

    London, Greater London, United Kingdom Shell Full time

    Job Title:Power Market StrategistCompany:Shell Trading UKJob Overview:We invite you to explore an exciting opportunity with Shell Trading UK as a Power Market Strategist. In this pivotal role, you will engage in the dynamic trading of electricity and interconnector capacities within short-term markets. Your expertise will be essential in evaluating market...

  • Marketing Strategist

    2 days ago

    London, Greater London, United Kingdom Ceuta Group, an IQVIA business Full time

    About the RoleCeuta Group, an IQVIA business, is seeking a dynamic Marketing Strategist to develop and implement marketing strategies for key clients, driving sales and brand growth. The ideal candidate will collaborate with colleagues to create impactful marketing and trade plans.Key ResponsibilitiesDevelop and execute marketing and trade marketing plans to...

  • Marketing Strategist

    2 days ago

    London, Greater London, United Kingdom Ceuta Group, an IQVIA business Full time

    About the RoleCeuta Group, an IQVIA business, is seeking a dynamic Marketing Strategist to develop and implement marketing strategies for key clients, driving sales and brand growth. The ideal candidate will collaborate with colleagues to create impactful marketing and trade plans.Key ResponsibilitiesDevelop and execute marketing and trade marketing plans to...

  • Lead Events Marketing Strategist

    3 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Position OverviewLead Events Marketing Strategist – Global B2B Conferences and EventsThis position offers a hybrid work model, requiring attendance in the office a few days each week.Note: A minimum of 3 years of experience in B2B Events Marketing is essential for consideration.We are thrilled to present an exceptional opportunity to join a prominent...

  • Lead Events Marketing Strategist

    3 weeks ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Position OverviewLead Events Marketing Strategist – Global B2B ConferencesThis position offers a hybrid work model, requiring attendance in the office a few days each week.Note: A minimum of 3 years of experience in B2B Events Marketing is essential for consideration.We are thrilled to present an exceptional opportunity to join a prominent player in the...

  • Marketing Strategist

    18 hours ago

    London, Greater London, United Kingdom Ceuta Group, an IQVIA business Full time

    About the RoleCeuta Group, an IQVIA business, is seeking a dynamic Marketing Strategist to develop and implement marketing plans for key clients, driving sales and brand growth. The ideal candidate will collaborate with colleagues to create impactful marketing and trade plans.Key Responsibilities:Develop and execute marketing and trade marketing plans to...

  • Marketing Strategist

    21 hours ago

    London, Greater London, United Kingdom Ceuta Group, an IQVIA business Full time

    About the RoleCeuta Group, an IQVIA business, is seeking a dynamic Marketing Strategist to develop and implement marketing plans for key clients, driving sales and brand growth. The ideal candidate will collaborate with colleagues to create impactful marketing and trade plans.Key Responsibilities:Develop and execute marketing and trade marketing plans to...

  • Equity Trading Strategist

    3 weeks ago

    London, Greater London, United Kingdom Harrington Starr Full time

    Equity Trading Strategist - London, Systematic TradingHarrington Starr is a distinguished player in the global systematic trading landscape, seeking to enhance its team with exceptional trading professionals. The focus is on expanding our operations in London, where we are eager to attract high-caliber traders who can contribute to our dynamic trading...

  • Growth Marketing Strategist

    3 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    About the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...

  • Growth Marketing Strategist

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    About the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...

  • Growth Marketing Strategist

    2 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £60,000

    About the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...

  • Growth Marketing Strategist

    2 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £60,000

    About the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...

  • Growth Marketing Strategist

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    About the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...

  • Growth Marketing Strategist

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    About the RoleWe are seeking a highly skilled Growth Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to business growth.Key...

  • Digital Marketing Strategist

    3 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    About the RoleWe are seeking a highly skilled and experienced Digital Marketing Strategist to join our team at Marketing Talent | Marketing Recruitment Experts. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and contribute to the growth of our...