Digital Marketing Specialist

1 week ago

Aylesbury, Buckinghamshire, United Kingdom Symphony Coatings Full time
Job Description

Job Title: Social Media Executive

Company: Symphony Coatings Group

Job Type: Full-time, Permanent

Location: Aylesbury

Salary: £20,000-£30,000 depending on experience

About Us: Symphony Coatings Group is a leading provider of professional paints, lacquers, and coatings to the B2B/trade sector.

Job Summary: We are seeking a dynamic Social Media Executive to bolster our online presence and foster growth in our ecommerce ventures.

Key Responsibilities:

  • Content Creation:
    • Craft captivating content that engages our audience and ignites inspiration.
    • Utilise tools like Canva or Adobe to produce visually compelling assets optimised for social media.
    • Harness the power of video and motion graphics to showcase our products.
    • Cultivate customer advocacy and use real-world examples to boost engagement.
  • Social Media Management:
    • Management of multiple social channels including Symphony Coatings as well as our ecommerce businesses; Blue Line Abrasives, AllFinishes, Industrial Wood Coatings, and Symphony Narrowboat Paint
    • Oversee all social media channels catering to both B2B and B2C segments.
    • Understand the nuances of each platform and tailor content distribution accordingly.
    • Implement a strategic content schedule to ensure consistent visibility and maximise inquiries.
    • Serve as the voice of the company, addressing customer inquiries and engaging with influencers.
    • Forge partnerships with influencers and leverage these collaborations for maximum impact.
    • Proactively engage with potential customers to drive traffic to our website and sales team.
  • Reporting:
    • Monitor competitor activities and analyse social media trends.
    • Implement data-driven best practices to optimise performance.
    • Work alongside the Digital Marketing Manager to utilise GA4 to generate insightful reports informing campaign decisions.
    • Track account growth and engagement metrics across all social channels.

Requirements:

  • Demonstrated experience in social media platform management, ideally in consumer-focused environments.
  • A robust portfolio highlighting your content creation skills is preferred.
  • An interest in lifestyle brands or home improvement is a plus but not required.
  • A valid driver's license is required.

What We Offer: This position offers an immediate opportunity for the right candidate.

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