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Marketing Director

2 months ago

Reading, Reading, United Kingdom MarkJames Search Full time

Job Opportunity

Marketing Manager - Tech Company

About the Role

The Marketing Manager will execute the Field Marketing (Demand Gen) Plan for the UK and Ireland market. They will create and execute the marketing campaigns in plan, to enable sales to build, accelerate and win pipeline. The position is focused on outbound, customer-facing, activities and will require close engagement with Sales and the Account Development Executive (ADE) team.

Key Responsibilities

  • Develop and execute demand generation marketing strategies, including field marketing, campaigns, industry marketing, digital marketing and/or partner marketing.
  • Manage the field marketing budget and develop, execute and track local and account specific demand generation campaigns.
  • Collaborate with suppliers and stakeholders to deliver marketing initiatives.
  • Analyze results and drive improvements into campaigns / tactics.
  • Work closely with the Sales team to ensure alignment and support.
  • Develop and maintain relationships with key stakeholders, including sales and channel partners.
  • Manage and execute virtual customer demand-gen touches, experiences, and events.
  • Stay up-to-date with industry trends and best practices in marketing.

Requirements

  • Demand generation marketing experience, including field marketing, campaigns, industry marketing, digital marketing and/or partner marketing.
  • Knowledge of marketing principles, practices, tactics, tools.
  • Knowledge of direct marketing, customer event vendor practices and procedures.
  • Experience analyzing results and driving improvements into campaigns / tactics.
  • Experience working with Enterprise customers, sales and/or channel partners.
  • Strong project and budget management skills.
  • Excellent interpersonal skills.
  • Ability to collaborate and thrive in a virtual work environment.
  • Knowledge of SFDC.
  • Excellent written and verbal communications skills.