Regional Sales Director

2 months ago


Scotland, United Kingdom Ainscough Crane Hire Full time
About the Role

Ainscough Crane Hire is seeking a dynamic and experienced Regional Sales Manager to drive growth across multiple regions. As a leading provider of lifting solutions, we pride ourselves on excellence, safety, and innovation in the crane hire industry.

Key Responsibilities
  • Lead and manage a team of Area Sales Managers (ASMs) to achieve business EBITDA targets.
  • Coach and mentor the ASM team to ensure they meet or exceed budgeted sales targets.
  • Set and exemplify high operational standards to enhance revenue within your region.
  • Develop new business opportunities and consistently achieve quarterly and annual sales goals.
  • Cultivate and maintain relationships with managed account customers and key stakeholders to drive profitable revenue growth.
Key Accountabilities
  • Oversee the performance and development of Area Sales Managers and their portfolios.
  • Ensure deep knowledge of our products and services among team members to effectively handle customer enquiries.
  • Conduct regular one-to-one reviews to enhance communication and identify training needs aligned with business objectives.
  • Support ASM team in preparing proposals, presentations, and attending customer meetings as required.
  • Analyse sales performance data to identify areas for improvement and implement corrective strategies.
  • Provide ongoing coaching to enhance team motivation and sales effectiveness.
  • Collaborate effectively across departments to ensure seamless operations and achievement of goals.
Benefits for a Regional Sales Manager
  • Quarterly bonus
  • Travel & Health cover including family / partner
  • Bi-Annual retention bonus
  • Company car
  • 24 days annual leave plus an additional day at 2 years service, 5 years service, and 10 years service
  • Holiday purchase, the option to buy an additional 5 days each year (via salary sacrifice)
  • Group life assurance 3 x basic salary
  • Pension 4% employer 5% employees
  • Online access to payslips, book and view holidays and personal info
  • Access to the Ainscough Advantage (People Value) benefits platform


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